The Estée Lauder Companies Inc.
Website:
elcompanies.com
Job details:
Description
Experienced candidate to lead company⁃wide performance media marketing initiatives. Sitting in the Enterprise Marketing, Data & ELC Studios team, this person will work on strategic channel planning, project management of key media initiatives and media partnership management, across the portfolio of 17 brands to deliver regional business performance. This person must be a subject matter expert in all aspects of performance marketing and paid media, with proficient experience in both strategic and activation recommendations, and managing multiple senior internal and external stakeholders.
You will work to support a wider integrated paid, earned and owned media approach across media touchpoints. You will collaborate with other Enterprise Marketing department leads to ensure a holistic and aligned approach e.g. Consumer Insights Director, Consumer Experience Director, ELC Studios Content Director as well as liaising with all brand communications, marketing and online teams, and where relevant, global counterparts.
What This Role Does
This role is responsible for building actionable insights to drive digital marketing channel performance with a focus on social and broad reach channels. The key output of the role is to provide strategic recommendations to the brands with a DTC offering, on how to deliver incremental traffic and revenue through to the portfolio of .co.uk sites. This will be achieved through analysis of historical performance, industry insights/market trends and consumer segments and journeys across the marketing channels. This position involves managing 3rd party media and tech partners across social channels to improve the effectiveness of advertising investment and troubleshoot any issues.
- Lead strategic performance marketing and media initiatives across brand and corporate teams, leading cross⁃functional stakeholders to deliver key growth metrics in performance channels.
- Lead the definition of the corporate marketing channel strategy for social and broad reach channels, amongst the broader performance marketing mix.
- Performance consult and provide subject matter expertise to the brand teams on how to drive traffic to site and improve performance marketing strategies with a focus on social and broad reach channels.
- Product owner of 8+ social media channels and platforms, managing the roadmap and delivery of new features and ad products within these channels. Training and upskilling brand team members on releases.
- Own the relationship and manage key media partners and vendors to unlock value for the business through joint business plans, QBRs, co⁃investment, measurement and learning agendas and test roadmaps.
- This role will provide data and insights which will inform strategic decisions.
- Analyze traffic and revenue trends across all performance marketing channels to identify key areas of opportunity and challenge to deliver incremental online traffic, revenue and market share.
- Acquire, compile and cascade relevant insights in online marketing trends from across the business and industry.
- Compile and cascade best practice guidelines, sharing the successes and learnings from marketing channel performance across brands.
- Collaborate closely with the wider Enterprise Marketing & Online team to understand consumer insights, identify opportunities for segmentation and optimize marketing channels performance ensuring a seamless consumer journey.
- Oversee the performance marketing testing framework identifying key opportunities for innovation to drive incremental growth.
- Ensure financial compliance across the brands (invoicing and POs) for marketing channel suppliers.
Qualifications
- Well⁃developed digital marketing experience, particularly in performance, social and broad reach channels
- Results & performance driven with proven track record of driving performance results
- A deep understanding of performance media analytics, metrics and dashboards
- Subject matter expert in paid media strategies and activation
- Ideally would have expertise in ad⁃tech best practices and managing delivery of new ad tech products and features
- Ability to influence and build collaborative relationships with partners and colleagues
- Ability to prioritise and manage multiple projects simultaneously in a fast⁃paced environment
- Previous experience of using GA360, Adwords/SA360 and related Google Suite Tools
- Experience managing successful digital marketing partner and agency relationships
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