RAS Luxury Skincare
Website:
rasluxuryoils.com
Company:
https://www.linkedin.com/company/rasluxuryskincare
Seniority: Associate
Industries: Personal Care Product Manufacturing
Job details:
Job Description: E-Commerce Executive – PPC Ads
Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time
About The Role
We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
- Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
- Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
- Manage advertising budgets and ensure efficient spend allocation.
- Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
- Coordinate with marketplace account managers for promotional opportunities and ad support.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
- 2–4 years of experience in PPC advertising for e-commerce or D2C brands.
- Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
- Strong analytical skills with proficiency in Excel/Google Sheets.
- Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
- Experience in the skincare, beauty, or FMCG industry is preferred.
Key Skills
- PPC Campaign Management
- Amazon & Marketplace Advertising
- Google Ads & Meta Ads
- Performance Marketing
- ROAS & ACOS Optimization
- Keyword Research
- Data Analysis & Reporting
- Budget Management
- MS Excel / Google Sheets
- Communication & Collaboration
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Advertising Cost of Sales (ACOS)
- Sales Growth
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Campaign ROI
What We Offer
- Opportunity to work with a fast-growing skincare brand.
- Performance-driven work environment with growth opportunities.
- Exposure to leading e-commerce marketplaces and digital advertising platforms.
- Competitive salary and performance incentives.
Skills: e-commerce,advertising,digital,ppc
Click on Apply to know more.