KEEMTI
Company:
https://www.linkedin.com/company/keemti
Seniority: Mid-Senior level
Industries: Retail
Job details:
We are looking for a dynamic and creative ATL & BTL Marketing professional to drive brand visibility, customer acquisition, store launches, and local-market marketing initiatives across our jewellery retail network.
The role will be responsible for planning and executing Above-the-Line (ATL), Below-the-Line (BTL), and local-area marketing campaigns, ensuring strong brand presence and measurable business impact.
Key Responsibilities
ATL Marketing
Plan and execute ATL campaigns across OOH, print, radio, cinema, outdoor media and other relevant channels.
Develop media plans based on target audience, market potential and business objectives.
Coordinate with creative agencies, media agencies and vendors for campaign execution.
Monitor campaign reach, visibility, spends and ROI.
Ensure consistency of brand communication across all ATL touchpoints.
BTL & Local Marketing
Develop and execute store-level and city-level BTL marketing activities.
Plan local activations, mall activities, exhibitions, events, roadshows, kiosks and customer engagement programs.
Drive hyperlocal marketing around existing and upcoming stores.
Identify high-potential locations and develop customized marketing plans for each market.
Coordinate with store teams to execute local marketing initiatives effectively.
Store Launch Marketing
Own marketing execution for new store launches and relaunches.
Develop pre-launch, launch and post-launch marketing plans.
Coordinate outdoor branding, mall branding, events, influencer activities, PR and local activations.
Ensure timely execution of all launch deliverables.
Click on Apply to know more.