We are seeking a GTM Lead to shape and build the go-to-market strategy for an innovative AI product. This is a hands-on, zero-to-one role that involves customer discovery, positioning, growth, and sales. You will collaborate closely with the founding and product teams to identify target audiences, test marketing channels and messaging, and convert early customer interest into a scalable growth engine.
Location: Remote (India)
Experience: 5 - 9 years
Salary: 15 - 50 LPA
Responsibilities:
- Develop and execute go-to-market strategies from inception to growth.
- Conduct customer discovery to understand market needs and product fit.
- Define positioning and messaging tailored to target audiences.
- Test and optimize marketing channels and campaigns.
- Collaborate with product and founding teams to align growth initiatives.
- Build a repeatable and scalable growth engine.
Requirements:
- Proven experience building GTM or growth strategies from the ground up.
- Experience with consumer or AI products is highly desirable.
- Strong analytical and communication skills.
- Ability to work in a fast-paced, early-stage startup environment.
