Aditya Birla Fashion and Retail Ltd.
Website:
abfrl.com
Job details:
Key Result Areas
Supporting Actions
Window and GTM Roll-outs
- Work with design and product teams to understand and translate the GTMs/Campaigns/Stories of the season for the stores. Also, be part of the buy to select key styles for the mannequin styling and wall display.
- Design the seasonal windows and develop the prototype. Thereafter roll-out the docket.
- Design and rollout of in-store communications for the season.
- Design and develop negative areas for the stores. Keep upgrading the same every year.
- Styling guide to be made for each and every GTM roll-out.
- Keep the updated photo repository of all executions.
Merchandise Presentations and Manuals.
- Conduct the Seasonal Model Store set-up and Trainings.
- Create MPMs (Merchandise Presentation Manuals) for the seasonal collection and stories in line with the season buy.
- Create the seasonal wall elevations depending on the business needs and the density norms.
- Develop POSMs for the season manuals.
- Create capsule guidelines for every micro GTM stories.
- Keep the updated photo repository of all implementations.
- Yearly upgrade of training guides and mannequin manual.
Research – online and market
- Keep self updated on new materials and technologies in VM through online research and market visits.
- Keep self updated in fashion and trends through social media, online research and market visits.
- Visit yearly fairs to gain knowledge of new materials and techniques + hone skills of design.
Click on Apply to know more.
