Manaaf™️ is an upcoming fashion group in India, Southeast Asia as a direct-to-consumer (D2C) brand focused on delivering on-trend, curated fashion tailored to meet the refined and modern needs of contemporary modern women. We are looking for an experienced Creative Graphic Designer who have a strong understanding of both the visual and storytelling aspects of content creation, with the ability to create engaging and high-performing digital content.
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Role Descriptio
nThis hybrid position is based in the Kolkata metropolitan area, with a mix of in-office collaboration and work-from-home flexibility. Day-to-day tasks include conceptualizing and creating graphics, working on branding materials, editing promotional videos, refining images, and collaborating with the creative and marketing teams to maintain visual consistency across platforms. The role involves creating and editing engaging motion graphics, videos, and photos to supportive brand's branding and marketing efforts. The associate will work closely with marketing, design, and product teams to support launches, promotions, and ongoing community-building efforts. You will work directly with the founder to grow Manaaf's digital presence and edit content that converts, and contribute to brand strategy decisions that shape how Manaaf shows up in the world.This is not a single function role. This is a growth role.
Roles and Responsibilitie
s1. Video Editing & Brand Conten
tEdit high-quality short-form videos for Instagram Reels, YouTube Shorts, LinkedIn, and other relevant platforms.Transform raw footage into engaging, well-paced videos that align with Manaaf's visual identity, tone, and positioning.Create founder-led content, including brand stories, behind-the-scenes videos, product narratives, educational content, and personal storytelling.Use effective hooks, pacing, transitions, sound design, subtitles, and visual storytelling to maintain audience attention.Adapt content to suit different platforms, formats, and audience behaviours.Create engaging motion graphics and short-form video content for social media platforms (Instagram, reels, ads, etc.) Edit and enhance images using Photoshop (retouching, color correction, background edits, etc.)Understand brand guidelines and ensure consistency across all visual content Collaborate on content ideas and contribute creatively to improve overall social media presenceManage multiple creative tasks simultaneously and deliver within timelines Ensure all deliverables are aligned with the brand’s tone, aesthetics, and marketing goal
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2. Meta Ad Creatives & Performance Cont
entCreate compelling video ad creatives for Meta platforms (Instagram and Faceboo
k).Develop multiple creative variations, including different hooks, opening frames, edits, product angles, and CTAs for testi
ng.Understand the fundamentals of performance creative: attention, engagement, product consideration, clicks, and conversio
ns.Collaborate on creative iterations based on ad performance, audience response, and campaign objectiv
es.Translate product features and brand differentiators into clear, relatable, and persuasive visual stories
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3. Motion Graphics and Visual Communication (if or when require
d) Create clean, purposeful motion graphics, text animations, typography treatments, and visual elemen
ts.Use motion and animation to improve storytelling, clarify product benefits, and strengthen brand reca
ll.Maintain consistency in typography, composition, transitions, and overall visual presentatio<
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4. Creative Collaboration & Execut
ionWork directly with the founder to understand brand strategy, campaign objectives, creative briefs, and content prioriti
es.Contribute ideas for hooks, video formats, storytelling angles, and new creative approach
es.Assist with shoot planning, shot lists, visual references, and organising raw footage when requir
ed.Manage multiple projects, meet deadlines, incorporate feedback, and maintain organised project fil
es.Keep up with evolving social media formats, creative trends, and D2C advertising practices without blindly following trends that do not fit the brand
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Skills Requir
- edProficiency in photo and video editing skills, with knowledge of tools and techniques for creating dynamic cont
- entCreating Motion graphic or animated video
- s. Knows in Graphics and Graphic Design, with excellent creativity and attention to det
- ailProficiency in Branding and Logo Design to maintain and enhance brand ident
- ityHas knowledge with Web Design to ensure cohesive visual representation across digital platfo
- rmsKnows photo and video editing skills, with knowledge of tools and techniques for creating dynamic cont
- entWorking knowledge of Adobe After Effects or another suitable motion graphics to
- ol.Strong understanding of short-form video hooks, storytelling, pacing, retention, typography, sound design, and visual hierarc
- hy.Ability to turn unstructured raw footage into polished, engaging content with a clear narrati
- ve.Understanding of Instagram Reels, YouTube Shorts, and Meta ad creative forma
- ts.A good visual eye, attention to detail, and an understanding of premium brand aestheti
- cs.Ability to interpret a creative brief, work independently, and suggest improvements rather than waiting for step-by-step instructio
- ns.Willingness to experiment, learn from performance data, accept constructive feedback, and improve creative outp
- ut.Good communication, time management, and file organisation skil
ls
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Qualificati
- onsExcellent communication and organizational skills, with the ability to meet deadli
- nesCollaborative and innovative mind
- setA degree or certification in Graphic Design, Visual Arts, or a related field is prefer
- redPrevious experience with D2C brands, especially fashion, beauty, lifestyle, or premium consumer produc
- ts.A portfolio featuring founder-led content, product storytelling, and paid social ad creativ
- es.Experience creating multiple ad variations for creative testi
- ng.Familiarity with Meta Ads Manager metrics such as CTR, hook rate, video hold rate, and cost per resu
- lt.Basic understanding of Canva, Photoshop, or other tools for supporting visual asse
- ts.An understanding of brand positioning and how to balance creative quality with commercial objectiv
es
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Manaaf is an equal opportunity employer, and we welcome and encourage diversity in the workplace. Join us in creating the next generation of building a D2C fashion brand at Manaaf that has the vision to inspire millions worldwide
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Who Should Not Ap
- plyFreshers with zero brand experience looking for their first internsh
- ip.Candidates who have only worked at agencies and have never been directly responsible for a brand's grow
- th.People who need detailed briefs for every task and cannot work with autono
- my.Anyone who cannot show real campaign data and results from previous wo
- rk.Candidates who are not genuinely interested in modest fashion, luxury brands, or women-focused D2C — cultural alignment with Manaaf's identity matte
- rs.Anyone looking for a 9 to 5 execution role. This is a building role. Some weeks will demand mo
re
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What We Of
- ferDirect access to the founder and real creative ownership from day o
- ne.The experience of building a premium D2C brand from its earliest stage — with full visibility into every decisi
- on.A role where your work directly impacts revenue — not just impressio
- ns.Flexible hybrid working with in-person shoot days in Kolka
- ta.Compensation depending on experience and demonstrated results. Performance incentive structure to be discuss
ed
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To ApplySend your portfolio and a short note to the below email with the subject line —Manaaf Growth Application — [Your Name
]
Share us on this email- teammanaaf@gmail.com or community@bemanaaf.comIn your note — tell us in three lines about one campaign or piece of content you worked on, what result it achieved, and what you would do differently now.Applications without a portfolio will not be considere<
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We are building something that did not exist in India before.We are looking for someone who wants to help build i
t. Manaaf — Kolk
ataInstagram- @manaafgloba
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