Vice President – Digital Marketing
Recex.co
- Location
- Navi Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- compliance
- CRM
- cross-functional
- data analytics
- digital campaigns
- digital marketing
- digital strategy
- end-to-end
- fintech
- Google Ads
- Google Analytics
- LTV
- marketing automation
- MarTech
- Salesforce
- SEM
About the role
Recex.co
Website:
recex.co
Job details:
Key Responsibilities
- Strategic Leadership:
- Define and lead end-to-end digital marketing strategy aligned with business goals.
- Lead digital transformation initiatives focused on customer acquisition and retention.
- Performance Marketing & ROI:
- Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
- Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
- Brand and Content Strategy:
- Enhance digital brand visibility and positioning in a competitive broking space.
- Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
- MarTech & Automation:
- Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
- Implement robust data analytics and attribution models for informed decision-making.
- Team Leadership & Collaboration:
- Lead and mentor a cross-functional marketing team (content, performance, design, analytics).
- Collaborate with product, sales, compliance, and tech teams for campaign success.
- Customer Experience & Retention:
- Use analytics and customer insights to improve onboarding, retention, and upsell journeys.
- Drive app engagement and website conversions through UX and personalization.
Key Requirements
- 15+ years of experience in digital marketing, preferably in financial services or fintech.
- Proven leadership in building and executing high-performing digital campaigns.
- Strong knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
- Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.
- Experience managing large budgets and performance KPIs.
- Exceptional communication, analytical, and stakeholder management skills.
Preferred Qualifications
- MBA in Marketing, Digital Strategy, or related field.
- Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.
Click on Apply to know more.
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