Ruby Seven Studios India (ChaYoWo Games)
Website:
rubyseven.com
Job details:
About the Role
We are seeking a highly motivated and data-driven User Acquisition Specialist to join
our growth team. You will be responsible for managing the entire UA funnel — from
campaign conceptualization to in-depth performance analysis — with the goal of
acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor,
and creative collaboration, making it ideal for someone passionate about scaling
mobile games in the competitive social and hypercasual space.
Key Responsibilities
1. Technical & Execution
Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),
Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad
networks/DSPs.
Manage daily campaign performance, adjusting bids, budgets, targeting, and
creatives to hit CAC, LTV, and ROI goals.
Implement structured A/B tests for campaigns, audiences, and creatives.
Ensure accurate event configuration and tracking across ad platforms
and Mobile Measurement Partners (MMPs) (AppsFlyer).
Partner with engineering teams to QA and troubleshoot SDK/event
integrations.
2. Analytical & Reporting
Analyze campaign and cohort-level data from ad platforms and MMPs to identify
trends, opportunities, and risks.
Calculate breakeven points and model projected LTV/ROI by user cohorts.
Understand and act on player journey metrics (ex. New users: D0–D7;
Retained users: D7+; Reactivated users).
Build dashboards and performance reports in tools such as Looker Studio,
Tableau, or Power BI.
Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user
value, for decision making.
3. Strategic
Develop and execute a full-funnel UA strategy that integrates acquisition,
retention, and re-engagement.
Create and manage audience strategies (custom audiences, lookalikes,
retargeting cohorts).
Design and execute re-engagement campaigns for churned or low-activity
users.
Collaborate with CRM and product teams to connect UA with retention and
monetization strategies.
Contribute to budget allocation, forecasting, and scaling strategies.
Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy
Sandbox), and emerging ad tech.
4. Creative
Collaborate with the creative team to brief, conceptualize, and test ad
creatives (video, playables, static, UGC-style).
Design and run creative test campaigns with structured methodologies to
minimize false positives/false negatives.
Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR,
CVR, ROAS etc.) and translate findings into actionable creative insights.
Build data-driven audience categories and ensure visual assets + ad
copy are tailored to the right segment.
Establish creative refresh cycles and rotation strategies to combat ad fatigue.
Share business-aligned creative insights with stakeholders, linking creative
learnings to broader UA strategy.
5. Collaboration & Operations
Act as the primary liaison with ad networks, agencies, and internal cross-
functional teams (Analytics, Engineering, Product, Creative).
Lead the day-to-day campaign operations, ensuring accuracy, quality, and
timeliness.
Share insights and recommendations with stakeholders to influence product
and marketing decisions.
Qualifications
4+ years of hands-on experience in UA for mobile games (social, hypercasual,
or casino preferred).
Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event
setup and analysis.
Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
Ability to run re-engagement campaigns and leverage MMP + platform
data for targeting and predictive analysis.
Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio,
Tableau, or equivalent).
Strong analytical, mathematical, and problem-solving skills.
Entrepreneurial mindset with a high sense of ownership and accountability.
Click on Apply to know more.