Website:
kbccorp.com
Job details:
Job summary
KBC CORP is a Dubai-based business group with brands including KBC Visualworks, KBC Interior, W Kitchens, and WOWCOMMERCE.AI. We are seeking a results-driven Paid Media Advertising Specialist to manage Google Ads and Meta Ads campaigns, generate qualified leads, improve customer acquisition, and deliver measurable business growth from our I by Infopark, Kochi.
Key Responsibilities
- Develop and execute paid media strategies aligned with business and campaign objectives.
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage Google Search, Performance Max, Display, YouTube and Shopping campaigns, as required.
- Manage Facebook and Instagram campaigns, including prospecting, retargeting, lookalike and custom audiences.
- Conduct keyword research, audience targeting, bidding, budget allocation, and ad/creative testing.
- Optimize landing pages, conversion funnels, and campaign performance to improve lead quality and sales.
- Use AI tools and platform automation for audience insights, creative testing, and campaign optimization.
- Monitor ROAS, CAC, CPA, CPL, CTR, CPC, conversion rate, and revenue contribution.
- Maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel, and related tools.
- Prepare regular performance reports with insights, recommendations, and action plans.
- Support TikTok, LinkedIn, marketplace, and other advertising platforms when required.
Requirements
- Bachelor’s degree in Computer Engineering, Marketing, Business, Communications, or a related field.
- 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
- Experience in lead generation, ecommerce, retargeting, conversion tracking, and performance reporting.
- Strong analytical, communication, organizational, and problem-solving skills.
- Experience with ad copy testing, creative testing, audience segmentation, and landing-page optimization.
- Knowledge of TikTok Ads, LinkedIn Ads, Performance Max, or marketplace advertising is an advantage.
Key Performance Indicators
- Qualified leads, conversions, and revenue generated.
- ROAS, CAC, CPA, and CPL improvement.
- Efficient use of advertising budgets.
- Campaign conversion rate and lead quality.
- Accuracy of tracking, attribution, and reporting.
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