BRINDCO
Website:
brindco.com
Job details:
Role Description:
This is a full-time, on-site Trade Marketing role at mid/senior management level, based in New Delhi. The role involves developing and executing trade marketing strategies and annual plans to drive brand visibility, volume growth, and market share across key channels, majorly GT/MT to begin with.
Responsibilities include designing Loyalty Program me, Off Trade Strategy, Product Launches and coordinating activations with sales teams, and ensuring consistent brand execution in retail, on-trade, and other customer touchpoints.
The role requires in-depth understanding of the market/ strong networking/ creative mindset and planning to achieve quarter and annual targets.
Close collaboration with sales, marketing, and distribution teams to analyze performance data, optimize trade spends, and identify opportunities for improvement. The position also includes monitoring competitor activities, preparing regular reports and dashboards, and guiding junior team members to ensure alignment with business objectives.
Qualifications:
- Strong Trade Marketing and Marketing skills, with experience in developing and executing channel-specific strategies.
- Proficiency in Market Planning, including budgeting, forecasting, and trade program design.
- Advanced Analytical Skills to interpret market data, sales reports, and consumer insights for decision-making.
- Effective Communication skills for collaborating with internal teams, external partners, and key accounts.
- Experience in FMCG is a must
- Proven track record in mid/senior management roles, leading projects and cross-functional initiatives.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Strong stakeholder management, negotiation skills, and the ability to work in a fast-paced, performance-driven environment.
** Interested candidates to share profile at Hr@brindco.com
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