Website:
employlabs.ai
Job details:
🐾 Hiring: Strategic Content & Brand Manager | Pet Home Services Startup
We're hiring for a client who is building India's on-demand home services platform for pets — grooming, walking, sitting, and vet visits, delivered right at your doorstep.
The company has just closed its seed round. Operationally, they're already earning trust — 5 stars from 900+ pet parents across Gurgaon, South Delhi, and Faridabad. What they don't have yet is a brand people recognize. That's where you come in.
This is not a "manage the content calendar" role. You'll define how they sound, look, and show up everywhere pet parents are paying attention — and help them tell that story to investors as they head into our Series A.
What you'll own:
🎯 Brand strategy — voice, visual identity, positioning, as we expand from grooming into full-service pet care
✍️ Content & storytelling — Instagram, WhatsApp, blog/SEO, and a UGC/influencer engine built with real pet parents and groomers
🐕 Category & community — becoming the trusted voice in pet care, not just another service provider
What we're looking for:
→ 4-8 years in brand, content, or marketing — D2C/consumer startup experience preferred
→ You've built or scaled a brand from a smaller base before — you know how to do more with less
→ Strong writing — equally comfortable with punchy captions and long-form brand narrative
→ A real point of view on what makes content feel trustworthy, not just performant — this matters enormously when your product means letting a stranger into someone's home with their pet
→ Comfortable close to the ground — sitting in on customer calls, visiting ops — as well as strategic
Bonus: pet care or animal welfare experience, UGC/influencer program experience, or you're simply a pet parent yourself 🐶🐱
If you've ever wanted to build a brand from zero — not maintain someone else's — this is that opportunity.
Click on Apply to know more.