zoopup
Website:
zoopup.com
Job details:
Company Description ZoopUp is a global Learn & Earn marketplace that connects independent talents and teachers with businesses of all sizes. Operating as an online community, ZoopUp provides learning opportunities, projects, and contests for individuals and companies seeking work and growth. The platform is designed to support everyone from solo entrepreneurs to large organizations through a trust-driven environment. By enabling companies, teachers, and freelancers to collaborate in flexible ways, ZoopUp helps participants unlock their potential and build sustainable careers.
Role Description The Sr. Social Media Executive is a full-time, on-site role based in Lucknow, responsible for managing and growing ZoopUp’s presence across key social media platforms. This role involves planning and executing social media campaigns, creating engaging content in various formats, and maintaining a consistent brand voice. The individual will monitor performance metrics, analyze audience behavior, and optimize strategies to drive community engagement and platform growth. Daily tasks include coordinating with marketing and content teams, responding to community interactions, staying updated on trends, and supporting broader digital marketing initiatives that align with business goals.
Qualifications
- Strong skills in Social Media Marketing and Digital Marketing, with experience in developing and executing platform-specific strategies.
- Proficiency in Social Media Content Creation and Marketing, including ideation, planning, and publishing of high-quality, engaging posts.
- Excellent Communication skills, with the ability to convey complex ideas clearly and maintain a consistent, inclusive brand tone.
- Experience using social media analytics tools to track performance, generate insights, and refine campaigns.
- Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment.
- Prior experience in a social media or digital marketing role, preferably in an online marketplace, edtech, or community-driven platform.
- Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent practical experience).
- Demonstrated creativity, attention to detail, and openness to learning new tools and trends in the social media space.
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