National Institute of Language
Website:
nationalinstituteoflanguage.com
Job details:
Company Description National Institute of Language (NIL) is a specialized training institute focused on international English exams such as IELTS, TOEFL, and PTE. The institute is known for delivering consistently strong results and supporting learners who plan to study abroad. NIL offers live classes led by experienced trainers, supported by continuous assessment through regular mock tests. With a clear performance-driven approach, the institute aims to help every learner achieve 8+ bands or equivalent high scores in their exams.
Role Description The Social Media Manager will manage NIL’s presence across social media platforms, ensuring consistent branding and messaging that aligns with the institute’s goals. This full-time, on-site role based in Lucknow involves planning and executing social media campaigns, creating and scheduling posts, and optimizing content for engagement and reach. The person in this role will monitor performance metrics, respond to audience queries and comments, and collaborate with trainers and internal teams to promote courses, exam preparation tips, success stories, and events. Responsibilities also include staying updated with social media trends, experimenting with new formats and platforms, and supporting broader digital marketing initiatives as needed.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts and improving engagement.
- Ability to develop and implement effective Content Strategy tailored to different platforms and target audiences.
- Excellent Communication and Writing skills for creating clear, compelling posts, captions, and campaign messages.
- Familiarity with analytics tools and basic digital marketing concepts to track performance and refine campaigns.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
- Organized, detail-oriented, and able to manage multiple social media channels and deadlines in a fast-paced environment.
- Prior experience in education, test prep, or training institutes is an advantage.
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