Wonder Cement Ltd.
Website:
wondercement.com
Job details:
Builds and maintains WCL's marketing data infrastructure – Analytics dashboards, campaign analytics, market research, and competitive intelligence. Works closely with the Head of Strategy to convert data into planning inputs and presents performance findings to management.
Key Responsibilities
- Build and maintain MROI dashboards tracking spend efficiency across ATL, BTL, and digital channels
- Support marketing mix modelling (MMM) to optimise budget allocation across geographies and channels
- Develop and maintain the Sales & Marketing performance dashboard - monthly reporting to management
- Manage market and customer intelligence: consumer research, brand health studies, competitor tracking
- Analyse campaign data across all channels and provide post-campaign performance reports Maintain state-wise and market-wise marketing intelligence (territory performance, choropleth views)
- Support campaign planning with data-driven targeting recommendations and audience insights
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