Pegasus
Website:
pegasusforkids.com
Job details:
Location: Noida
Company: Pegasus – B. Jain Publishers Pvt. Ltd.
Reporting to: Director
Team: Channel Marketing, Content and Social Media, Graphic Designers and External Video/Creative Partners
Please fill the APPLICATION FORM- https://forms.gle/cnn5tLuNaK79SvXV8
About the Role
Pegasus is looking for a hands-on marketing leader who can make our products and sales channels more effective.
This is not a conventional advertising or social-media-only position. The role is responsible for translating products, channel priorities and customer requirements into effective launch campaigns, sales tools, digital assets, retail communication and customer-engagement programmes.
The Senior Manager – Marketing & Sales Enablement will lead the central marketing team and support our Online, Wholesale, Distribution, International, OEM and Pegasus Wellbeing Club channels. The person will also maintain overall Pegasus brand consistency and help develop our parent audience through Pegasus Plus and Footprints.
The successful candidate must be equally comfortable creating a marketing plan, writing a product brief, coordinating designers, working with sales teams and personally driving execution.
Key Responsibilities
1. Product Launches and Sales Enablement
- Create a structured marketing plan for every priority product launch.
- Convert product information into clear customer benefits, selling points and channel-specific communication.
- Develop product launch kits including images, product descriptions, presentations, catalogues, videos, product knowledge sheets and sales communication.
- Ensure that priority products are marketing-ready before becoming commercially available.
- Work closely with Product Development, Sales, Online and Operations to maintain launch timelines.
- Help sales teams understand, present and promote new products effectively.
2. Channel Marketing
Support the specific marketing requirements of the following channels:
Online
- Ensure priority products have strong PDP images, metadata, enhanced content, videos and review-generation plans.
- Coordinate influencer demonstrations and reusable customer-facing content.
- Work with the Online team to improve product presentation and conversion.
Wholesale and Distribution
- Create new-product catalogues, product knowledge material and WhatsApp sales kits.
- Plan selected seasonal and event-based retailer campaigns.
- Develop POS material, PDQs, decals, displays and other retail-support assets.
- Create reusable campaign formats that can be adapted efficiently.
International
- Develop new-product mailers, digital catalogues, sales presentations and selected product videos.
- Support product sampling communication and consolidate structured market feedback.
- Help international sales teams present Pegasus products more effectively.
Pegasus Wellbeing Club
- Plan parent webinars, local campaigns and useful social content.
- Generate qualified enquiries, trial participation and admission leads.
- Create communication material that can be used by individual PWC centers.
OEM
- Maintain the company’s capabilities presentation, website communication and selected LinkedIn content.
- Develop factory, product-development and customer-solution case studies where appropriate.
3. Brand and Content Management
- Maintain a consistent Pegasus identity, tone and messaging across all channels.
- Create an annual marketing calendar aligned with product launches and sales priorities.
- Lead social media with a focus on products, screen-free childhood, parent utility, PWC and customer/influencer content.
- Avoid content creation purely for posting frequency; every significant activity should have a defined purpose.
- Maintain approved templates and brand guidelines to improve speed and consistency.
4. Consumer and App Growth
- Build the parent audience using Pegasus Plus, Footprints, webinars and other consumer touchpoints.
- Develop campaigns to improve app activation, repeat usage and customer opt-ins.
- Segment consenting users by relevant interests and life stages.
- Use the customer pool to promote useful activities, PWC participation and relevant Pegasus products.
- Track active users, repeat engagement, profile completion and campaign response—not merely app downloads.
5. Team and Workflow Management
- Lead and prioritize the work of the channel marketer, content resource, graphic designers and external creative partners.
- Establish a standard marketing brief and approval process.
- Consolidate requests from different channel heads into one prioritized monthly calendar.
- Prevent unplanned and low-value requests from disrupting important launches.
- Ensure all approved marketing assets are correctly named, archived and easily retrievable through BJain One.
- Manage the marketing budget and external vendors efficiently.
Key Performance Indicators
Performance will be evaluated on:
- Percentage of priority products launched with complete marketing assets on time.
- Quality and adoption of marketing assets by sales channels.
- Online catalogue/PDP readiness for priority products.
- Timely execution of retailer, distributor and international campaigns.
- PWC enquiries, trials and qualified admission leads.
- Influencer demonstrations, customer reviews and reusable video assets generated.
- Engagement and retention of Pegasus Plus and Footprints users.
- Turnaround time and adherence to agreed marketing calendars.
- Accuracy and completeness of the BJain One marketing archive.
- Efficient utilization of the marketing budget and internal creative team.
The position will not carry a direct sales target but will be accountable for measurable contribution to sales readiness, customer acquisition and channel effectiveness.
Candidate Profile
- 7–10 years of experience in marketing, product marketing, trade marketing, channel marketing or sales enablement.
- Experience in publishing, toys, educational products, FMCG, consumer products, retail or a similar multi-channel business is preferred.
- Demonstrated experience supporting sales teams through product launches, catalogues, presentations, retail material and digital assets.
- Strong understanding of both B2B and B2C marketing.
- Working knowledge of e-commerce content, PDPs, social media, influencer content, email and WhatsApp marketing.
- Ability to manage designers, content resources, video partners and multiple internal stakeholders.
- Strong writing, briefing, prioritization and project-management skills.
- Comfortable working with deadlines and personally intervening when execution is delayed.
- Commercially practical and able to distinguish between attractive content and useful marketing.
- Familiarity with marketing analytics, CRM, digital asset management and customer databases is desirable.
The Person We Are Looking For
We are looking for a builder and executor—not someone who only manages agencies or prepares strategies.
- The person must be able to understand a product, identify why a customer should buy it, convert that into effective sales and marketing material, and ensure that the material is delivered and used across channels.
- The role requires ownership, speed, commercial judgement and the confidence to prioritize high-impact work over low-value marketing activity.
Please fill the APPLICATION FORM- https://forms.gle/cnn5tLuNaK79SvXV8
Click on Apply to know more.
