Regal Jewellers
Website:
regaljewellers.net
Job details:
Influencer Marketing Specialist – Kerala
Media & Marketing -Kerala
Experience3–5 Years
Reporting ToMedia & Marketing Head / General Manager – Media & Tech
We are looking for a creative, well-connected and results-driven Influencer Marketing Specialist to lead influencer marketing activities for Regal Jewellers across Kerala.
The role will be responsible for developing and executing influencer campaigns across Instagram, YouTube, Facebook and other relevant platforms, with a strong focus on brand awareness, showroom visits, campaign reach, customer engagement, jewellery launches, festive campaigns and business conversions.
The ideal candidate should have strong knowledge of the Kerala influencer ecosystem, excellent relationships with creators and agencies, strong negotiation skills, and the ability to identify the right influencers based on audience quality, relevance, engagement and campaign objectives.
1. Influencer Marketing Strategy- Develop and execute the overall Influencer Marketing Strategy for Kerala.
- Plan influencer campaigns aligned with brand campaigns, festive campaigns, jewellery launches, showroom inaugurations, wedding jewellery campaigns, offers and promotions.
- Develop influencer strategies based on audience profile, language, category and campaign objective.
2. Influencer Identification & Network Building- Identify and maintain a database of relevant influencers across Kerala.
- Build relationships with:
- Mega influencers
- Macro influencers
- Micro influencers
- Nano/local influencers
- Celebrity influencers
- Fashion & lifestyle creators
- Bridal/wedding creators
- Jewellery/fashion creators
- Family & lifestyle creators
- Regional content creators
- Develop strong long-term relationships with Kerala-based creators and influencer agencies.
3. Influencer SelectionEvaluate influencers based on:
- Audience demographics
- Reach
- Engagement rate
- Content quality
- Audience authenticity
- Brand relevance
- Previous campaign performance
- Follower quality
- Cost efficiency
4. Campaign Planning & Execution- Prepare influencer campaign plans including objectives, influencer selection, deliverables, content formats, posting schedule and budget.
- Coordinate the complete campaign from briefing → content creation → approval → publishing → reporting.
- Ensure influencers follow approved brand communication and campaign guidelines.
5. Content Coordination- Work closely with the Creative, Content, Social Media and Marketing teams.
- Develop influencer briefs and content guidelines.
- Review influencer concepts, scripts, reels, stories and YouTube content.
- Ensure jewellery is presented appropriately and maintains Regal Jewellers’ brand image.
- Coordinate product requirements, showroom visits, shoots and campaign logistics.
6. Celebrity & Premium Influencer Campaigns- Assist in identifying and coordinating celebrity influencers, premium creators and fashion personalities.
- Coordinate with influencer management agencies and talent managers.
- Support negotiations, commercial discussions, deliverables and campaign contracts.
7. Negotiation & Commercial Management- Negotiate influencer fees and campaign packages.
- Compare influencer costs against expected reach and engagement.
- Negotiate reel packages, story packages, YouTube integrations, event appearances, showroom visits, shoot days and usage rights.
- Maintain proper documentation of influencer commercials and deliverables.
8. Campaign Performance TrackingTrack and report:
- Reach
- Impressions
- Views
- Engagement
- Likes, comments, shares and saves
- Story views
- Link clicks
- Leads and enquiries
- Coupon/code usage
- Showroom visits, where trackable
- Cost per engagement
- Cost per reach
- Campaign ROI
9. Influencer Database & Performance HistoryMaintain a centralized influencer database containing:
- Influencer name
- Platform
- Category
- Followers
- Average views
- Engagement
- Audience profile
- Contact/agency details
- Commercial rates
- Previous collaborations
- Campaign performance
- Payment status
- Content links
10. Influencer Events & Showroom Activities- Coordinate influencer participation in showroom inaugurations, jewellery launches, festive events, bridal events, customer events and other brand activations.
- Manage influencer attendance, content deliverables and on-ground coordination.
11. Content Amplification- Identify high-performing influencer content suitable for additional promotion.
- Coordinate with the Performance Marketing team for paid amplification where required.
- Ensure necessary usage rights are obtained before paid usage.
- Build a library of high-performing creator content for future campaigns.
Required Skills
- Strong understanding of the Kerala influencer marketing ecosystem.
- Existing relationships with Malayalam influencers and creator networks.
- Strong communication and negotiation skills.
- Good understanding of Instagram, YouTube and Facebook.
- Ability to evaluate influencer quality beyond follower count.
- Strong campaign planning and coordination skills.
- Good understanding of social media analytics.
- Excellent influencer/vendor relationship management.
- Strong organizational and follow-up skills.
- Ability to manage multiple campaigns simultaneously.
- Good knowledge of Malayalam digital content trends.
- Strong Excel/Google Sheets and reporting skills.
Preferred Qualifications- 3–5 years of experience in Influencer Marketing, Social Media Marketing, PR or Digital Marketing.
- Experience with jewellery, fashion, lifestyle, retail or premium consumer brands preferred.
- Existing influencer/agency network in Kerala.
- Experience handling celebrity and macro-influencer campaigns.
- Experience negotiating influencer commercials independently.
- Knowledge of influencer marketing platforms and analytics tools is an advantage.
- Malayalam proficiency is mandatory; English proficiency required.
Key Performance Indicators (KPIs)- Influencer campaign reach
- Engagement and video views
- Cost efficiency
- Quality of influencers onboarded
- Campaign execution efficiency
- Successful influencer collaborations
- Influencer-generated enquiries/leads
- Showroom visits generated through campaigns
- Offer/coupon code performance
- Influencer content quality
- Influencer relationship development
- Negotiated cost efficiency
- Overall campaign ROI
Click on Apply to know more.
