Airpro India
Website:
airprofragrances.com
Job details:
Department: Marketing
Reporting To: Marketing Head
Location: Gurgaon, near Millenium City Metro
Experience: 2–4 Years
ROLE PURPOSE
To support Airpro’s content and influencer marketing activities by creating engaging automotive and lifestyle content, managing creator collaborations, and improving brand visibility and engagement across digital platforms.
KEY RESPONSIBILITIES
Content Creation & Social Media
- Develop content ideas, monthly content calendars and recurring content formats.
- Create content around cars, car-care, fragrances, lifestyle, travel and automotive culture.
- Conceptualise, script, shoot and edit Reels, Shorts and other social-media content.
- Create product demonstrations, educational content and UGC-style content.
- Prepare captions, hashtags and publishing schedules for Instagram, YouTube Shorts, Facebook and LinkedIn.
- Coordinate with the design team to maintain a regular content pipeline.
- Analyse content performance including views, reach, engagement, shares and saves.
Influencer & Creator Marketing
- Identify automotive, car-care, lifestyle, travel and regional-language creators.
- Build and maintain a database of relevant creators based on niche, location, followers and engagement.
- Contact creators through Instagram, email and other channels and coordinate collaborations.
- Discuss commercials, deliverables, timelines and campaign requirements.
- Brief creators, coordinate product dispatch and ensure timely content delivery.
- Track campaign performance and identify high-performing creators for future collaborations.
- Support development of Airpro’s Creator / Ambassador and UGC programs.
Content Performance & Improvement
- Monitor social-media and influencer campaign performance.
- Identify high-performing content, creators and formats.
- Repurpose successful content concepts across different markets and regional languages.
- Continuously test new content ideas, creators and formats to improve reach and engagement.
SKILLS REQUIRED
- Strong understanding of Instagram, YouTube Shorts and other social-media platforms.
- Good communication and creator-management skills.
- Strong content ideation, scripting and storytelling ability.
- Basic to good shooting and video-editing skills.
- Knowledge of CapCut / Premiere Pro / After Effects will be an advantage.
- Good negotiation and coordination skills.
- Comfortable working with Excel / Google Sheets and performance data.
- Knowledge of automotive, car-care, lifestyle or consumer brands will be an advantage.
KEY PERFORMANCE INDICATORS (KPIs)
- Content output and quality
- Reel / Shorts performance
- Average views, reach and engagement
- Shares, saves and follower growth
- Creators contacted and onboarded
- Influencer campaign completion rate
- Content pieces generated through collaborations
- Cost/content efficiency
- Content turnaround time
- Number of successful content formats / creator collaborations developed
Click on Apply to know more.
