Stovekraft
Website:
stovekraft.com
Job details:
Job Description - Influencer Marketing Asst. Manager / Executive
Company: Stovekraft Ltd. - Pigeon Kitchen Appliances
Location: Bengaluru – Corporate Office, Mission Road
Function: Marketing
Experience: 2–4 years
About the Role
We are looking for an Influencer Marketing Executive to drive influencer-led brand and product storytelling for Pigeon Kitchen Appliances across Instagram, YouTube and other relevant digital platforms.
You will be responsible for identifying the right creators for the right consumer/product objective, developing content-led campaigns, managing execution end-to-end and measuring the impact of influencer activity on reach, engagement, consideration and commerce.
You will work closely with the brand, creative, social media, e-commerce and agency teams to turn products and consumer insights into content that people want to watch, share and ultimately buy.
Key Responsibilities
1. Influencer Strategy and Identification
- Build and maintain a relevant influencer ecosystem across categories such as cooking, food, home, lifestyle, family and regional content.
- Identify creators based on audience relevance, content quality, engagement,
- credibility and commercial potential, rather than follower count alone.
- Develop creator cohorts across macro, mid-tier, micro and regional influencers.
- Track emerging creators and new content formats relevant to Pigeon’s target
- consumers.
2. Campaign Development and Execution
- Translate brand and product objectives into influencer campaign ideas, briefs and content frameworks.
- Own campaigns end-to-end — from influencer identification and briefing to content approval, publishing and amplification.
- Develop differentiated influencer strategies for product launches, festivals, tactical campaigns and always-on content.
- Ensure content remains creator-native while meeting brand, product and communication objectives.
- Identify content hooks, trends and storytelling formats that can engagingly demonstrate product utility.
- Collaborate with internal creative teams and agencies on scripts, briefs, references and content optimisation.
- Build a repository of creator-led content that can be repurposed across social, e-commerce and performance marketing.
3. Influencer Partnerships and Commercial Management
- Manage agency/creator relationships and negotiate commercials, deliverables and usage rights.
- Coordinate contracts, campaign timelines, product dispatches and content deliverables.
- Build long-term relationships with high-performing creators rather than relying only on one-off collaborations.
- Work with agencies and external partners where required.
4. Performance Analysis & Reporting
- Track campaign performance across reach, views, engagement, saves, shares, CTR, traffic and conversions, wherever measurable.
- Evaluate influencers based on both content performance and business outcomes.
- Develop post-campaign reports with clear insights and recommendations.
- Identify winning creators, formats, hooks and content themes and use these learnings to improve subsequent campaigns.
What We’re Looking For
- 2–4 years of experience in influencer marketing, social media, digital marketing, creator marketing or content marketing.
- Strong understanding of Instagram and YouTube, particularly Reels/Shorts and creator-led content.
- Good understanding of the Indian influencer ecosystem, including regional creators.
- Ability to judge whether a creator is genuinely relevant to a brand — beyond follower numbers.
- Strong communication, negotiation and project-management skills.
- Comfortable working with numbers, campaign dashboards and performance metrics.
- Strong content sensibility and an understanding of what makes content native, engaging and shareable.
- Ability to manage multiple campaigns and stakeholders simultaneously.
- Experience in consumer brands, FMCG, consumer durables, food, kitchen/home or lifestyle categories would be an advantage.
What Success Looks Like
- Within the role, success will be measured by your ability to:
- Build a high-quality and scalable creator ecosystem for Pigeon.
- Deliver influencer campaigns that generate meaningful reach and engagement, not just impressions.
- Improve the quality and effectiveness of creator content over time.
- Identify creators and content formats that can be scaled across campaigns.
- Establish a stronger connection between influencer content and consumer consideration/commerce.
- Build repeatable processes and learnings that make influencer marketing a sustained growth channel for the brand.
Why This Role
This is an opportunity to work on a large, high-penetration Indian consumer brand and help build influencer marketing as a strategic growth engine rather than simply an awareness channel.
You will have the opportunity to work across brand, content, creators, social and commerce, and play a hands-on role in shaping how a kitchen-appliance brand participates in India and rapidly evolving creator economy.
Click on Apply to know more.
