Website:
dentsucreativepr.com.au
Job details:
Role Overview
We are looking for a dynamic, client-focused Senior Manager – Client Servicing with strong expertise in automotive public relations to manage key auto accounts and drive strategic communications for leading automotive brands.
The ideal candidate should have a strong understanding of the Indian automotive industry, established media relationships, excellent client management capabilities and the ability to translate business and brand objectives into impactful PR campaigns.
The role requires a combination of strategic thinking, hands-on media engagement, team leadership and new-age communications expertise across corporate PR, product launches, brand campaigns and reputation management.
Key Responsibilities
1. Client Servicing & Account Leadership
Lead day-to-day servicing of automotive clients, acting as a trusted communications partner and primary point of contact.
Develop a strong understanding of client business objectives, brand positioning, product portfolio and competitive landscape.
Build and maintain senior-level client relationships, ensuring high-quality delivery, responsiveness and client satisfaction.
Drive account planning, monthly reviews, reporting, budgeting and scope-of-work compliance.
2. Automotive Media Relations
Build and maintain strong relationships with automotive journalists, editors, digital publishers, business media and regional media.
Drive proactive media engagement, including interviews, feature stories, expert commentary, product reviews and leadership profiling.
Develop compelling story angles around new vehicle launches, technology, mobility trends, market performance, manufacturing, sustainability and industry developments.
Coordinate media test drives, press conferences, product unveilings, media roundtables and journalist engagement programmes.
3. Strategic Communications & Campaign Planning
Develop and execute integrated PR strategies aligned with automotive clients' brand and business priorities.
Manage corporate communications, product PR, brand reputation, thought leadership and executive profiling.
Identify opportunities for earned media, digital PR, influencer engagement and integrated storytelling.
Track automotive industry developments, competitor communications and emerging media trends to identify opportunities for clients.
4. Crisis Communications & Reputation Management
Support clients in managing sensitive issues, negative publicity, product-related concerns and reputational challenges.
Prepare holding statements, FAQs, media responses, Q&As and crisis communication plans.
Monitor news and social conversations to identify potential reputation risks and recommend timely interventions.
5. Team Management & Business Delivery
Guide and mentor account executives and account managers, ensuring quality, efficiency and professional development.
Oversee media pitches, press releases, briefing documents, coverage reports, presentations and client deliverables.
Monitor account performance, media outcomes and team productivity against agreed KPIs.
Identify opportunities to expand existing mandates and contribute to new business pitches and proposals.
Candidate Profile & Essential Requirements
8–12 years of relevant experience in public relations, corporate communications or an integrated communications agency.
Mandatory hands-on experience servicing automotive clients — passenger vehicles, two-wheelers, commercial vehicles, electric vehicles or automotive components.
Strong understanding of the Indian automotive market, product launches, automotive journalism and mobility trends.
Established relationships with automotive and business media across print, digital, television and online platforms.
Proven ability to independently manage client relationships and lead integrated PR programmes.
Excellent writing, presentation, communication and strategic planning skills.
Experience in crisis communications, leadership profiling, media events and product communications.
Strong team management, multitasking and stakeholder management capabilities.
Proficiency in media monitoring, coverage analysis, reporting and measurement.
Key Performance Indicators (KPIs)
Client satisfaction, account retention and quality of servicing.
Quality and relevance of earned media coverage and message penetration.
Effectiveness of product launches and automotive media engagement.
Proactive story generation, thought leadership and executive visibility.
Timely delivery of client commitments and account profitability.
Team development and contribution to account growth and new business opportunities.
Compensation
Depending on experience, automotive sector expertise and suitability for the role.
IDeal Candidate
A proactive automotive PR professional who combines strong media relationships with strategic thinking, excellent client servicing and the ability to deliver measurable communications outcomes. The candidate should be comfortable operating in a fast-paced agency environment and capable of managing demanding automotive clients with confidence and professionalism.
Interested candidates with relevant automotive PR experience are encouraged to apply with their updated CV and details of their current CTC, expected CTC and notice period.
Click on Apply to know more.
