MAYORA INDIA
Website:
mayoraindia.com
Job details:
Company Description MAYORA India, headquartered in Hyderabad, is a rapidly growing food FMCG company and a subsidiary of global food and beverage leader MAYORA. Backed by a 72-year legacy and presence in over 90 countries, MAYORA India offers a diverse portfolio of confectionery, chocolates, biscuits, wafers, and coffee-based products. Its flagship brand KOPIKO is the world’s largest selling coffee candy and a leading confectionery brand in India, complemented by innovative offerings such as Choki-Choki, Go Choco Rollz, Go Choco Weelz, Malkist, and Coffee Joy. The company operates two state-of-the-art manufacturing units in Ahmedabad and Hyderabad, with advanced technology and stringent quality standards. A strong nationwide sales and distribution network supports its purpose of “Serving Goodness and Happiness” to consumers across India.
Role Description The Sr. Area Sales Manager is a full-time, on-site role based in Siliguri, responsible for driving sales growth, market share, and distribution for MAYORA India’s portfolio in the assigned territory. This role involves managing and developing distributors and channel partners, setting and monitoring sales targets, and ensuring execution of trade promotions and merchandising activities at retail and wholesale outlets. The Sr. Area Sales Manager will analyze market trends, competitor activities, and sales data to identify opportunities, manage territory budgets, and optimize ROI on trade investments. The role includes leading and coaching a field sales team, conducting regular market visits, and ensuring adherence to company policies, reporting standards, and compliance requirements. Collaboration with marketing, supply chain, and finance teams is essential to ensure product availability, effective visibility, and alignment with overall business objectives.
Qualifications
- Proven experience in FMCG sales and distribution management, including territory planning, channel development, and achievement of volume and value targets.
- Strong skills in team leadership, performance management, and coaching frontline sales personnel to drive high execution standards.
- Ability to analyze sales reports, market data, and competitor insights to make data-driven decisions and build effective sales strategies.
- Demonstrated capability in trade marketing execution, primary and secondary sales management, and retailer engagement.
- Excellent communication, negotiation, and relationship-building skills with distributors, retailers, and internal stakeholders.
- Solid understanding of FMCG operations, including route-to-market, inventory management, and order-to-cash processes.
- Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in managing an area or region, preferably in the food or confectionery segment, and familiarity with the Siliguri/North Bengal market is a plus.
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