Moon Technolabs
Website:
moontechnolabs.com
Job details:
Sr App Store Optimization
Exp: 4+ Years
Location: Ahmedabad (Onsite)
Primary Responsibilities:
- Plan and execute end-to-end ASO strategy for iOS and Android apps
- Optimize app titles, subtitles, descriptions, keywords, and creatives (icons, screenshots, preview videos) to improve visibility and conversion
- Conduct regular keyword research, competitor analysis, and market trend analysis
- Monitor app store rankings, ratings, and reviews - and take action accordingly
- Collaborate with design and content teams to create high-performing store creatives
- Run A/B tests on store listings to improve install rates
- Track and report ASO performance metrics and present insights to stakeholders
- Stay updated with App Store and Google Play algorithm changes and best practices
Technical Requirements:
- Sensor Tower / AppFollow / AppTweak / MobileAction
- App Store Connect
- Google Play Console
- Google Analytics / Firebase
- Adjust / AppsFlyer (attribution tools)
- Excel / Google Sheets for reporting
- iOS (App Store)
- Android (Google Play)
Click on Apply to know more.
