Website:
mantriai.co
Job details:
About the job
Solution Intelligence Specialist – Marketing Analytics
Location: Gurgaon/Gurugram, India
Work Mode: Work from Office | Monday–Friday
Timing: 2:00 PM – 11:00 PM IST
Experience: 5–8 Years
Employment Type: Full Time
About the Client
MantriAI is the Search Partner for this full-time Marketing Analytics opportunity with a leading financial management and analytics organization with a global presence. The client leverages Big Data and Advanced Analytics to drive customer insights, business growth, and data-driven decision-making.
Role Overview
We are looking for a Marketing Analytics professional who combines strong marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will focus on customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.
Key Responsibilities
• Partner with clients to identify and structure marketing, customer, and growth-related business problems.
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI.
• Develop analytical solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value.
• Design campaign measurement frameworks covering test/control analysis, attribution, incremental lift, conversion, and ROI.
• Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities.
• Translate analytical findings into clear business recommendations for marketing and business leadership.
• Implement attribution frameworks and track channel performance.
• Develop executive presentations and decision-support materials for client stakeholders.
• Work with internal and client teams to define data requirements, business rules, KPIs, and analytical methodologies.
• Lead or support client workstreams, stakeholder discussions, delivery planning, and executive presentations.
• Stay updated on digital marketing, personalization, experimentation, and marketing measurement practices.
Requirements
• 5–8 years of experience in
Marketing Analytics / Customer Analytics.
• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, Analytics, or a related field.
• Strong understanding of marketing strategy, campaign execution, customer behavior, and performance measurement.
• Experience translating business problems into structured analytical solutions.
• Strong hands-on experience with
SQL, Python, SAS, and Excel.
• Experience with visualization/BI tools is a plus.
• Strong analytical thinking, problem-solving, storytelling, and executive communication skills.
• Experience working with cross-functional and client-facing teams.
• Strong ownership and ability to manage multiple priorities.
Key Skills
Marketing Analytics | Customer Analytics | Customer Segmentation | Campaign Analytics | Customer Journey | Funnel Analysis | Marketing ROI | Attribution | Experimentation | Cross-sell | Retention | Customer Lifetime Value | SQL | Python | SAS | Excel
Apply
Interested candidates can apply with their updated CV.
Note: This is a Gurugram-based Work-from-Office opportunity, Monday–Friday, with working hours from 2:00 PM to 11:00 PM IST.
Click on Apply to know more.
