V-Mart Retail Ltd.
Website:
vmartretail.com
Job details:
About LimeRoad
LimeRoad is building one of India's most exciting fashion destinations for the next generation of shoppers. We believe fashion should feel fresh, aspirational, and accessible. As we continue to grow across online and offline retail, we're looking for someone who understands internet culture, creates content people actually want to watch, and can help build a social-first fashion brand.
Role Overview
We're looking for a Social Media Manager who lives and breathes social media. If you instinctively save trending reels, know why one meme works and another doesn't, and can turn brand moments into viral content, we'd love to meet you.
You'll own LimeRoad's day-to-day social media presence while working closely with our Content, Creative, Influencer Marketing, Design and Performance Marketing teams to build a brand that people genuinely want to follow.
Key Responsibilities
1- Social Media Strategy & Execution
- Own and manage LimeRoad's Instagram and other social media platforms.
- Plan and execute monthly content calendars aligned with marketing campaigns, launches and key fashion moments.
- Stay ahead of social media trends, formats, memes and platform updates.
- Build a distinct Gen Z and young millennial brand voice.
2- Content Planning
- Ideate high-performing social-first content across reels, carousels, stories and static posts.
- Write engaging captions, hooks and on-screen copy.
- Work with the in-house content team to brief, plan and execute shoots.
- Ensure content is optimized for reach, engagement and shareability.
3- Community Management
- Build and nurture an engaged online community.
- Respond to comments, DMs and conversations in a timely, brand-appropriate manner.
- Create moments that encourage UGC and community participation.
4- Influencer & Creator Collaboration
- Work alongside the influencer marketing team to plan creator collaborations.
- Help ideate campaign concepts for influencers.
- Ensure influencer content aligns with the overall brand identity.
5- Analytics & Reporting
- Track weekly and monthly social media performance.
- Monitor KPIs such as engagement, reach, follower growth, saves, shares and video views.
- Present actionable insights and recommendations to improve content performance.
- Identify trends using social listening and competitor analysis.
6- Brand Building
- Maintain a consistent visual identity and tone across all social channels.
- Bring fresh ideas for campaigns, cultural moments and always-on content.
- Contribute to making LimeRoad one of India's most loved fashion brands on social media.
What We're Looking ForExperience
- 4-5 years of experience managing social media for a fashion, beauty, lifestyle or consumer brand.
- Agency experience is a plus.
- Experience working with creators and influencers is preferred.
Skills
- Strong understanding of Instagram, YouTube Shorts and emerging social platforms.
- Excellent copywriting skills.
- Deep understanding of internet culture, memes and Gen Z trends.
- Strong creative thinking and storytelling ability.
- Ability to analyze performance metrics and optimize content accordingly.
- Comfortable working in a fast-paced environment.
- Highly organized with strong project management skills.
Who You Are
- You're chronically online (in the best way possible).
- Fashion excites you.
- You think in reels before TVCs.
- You know what makes people stop scrolling.
- You're proactive, collaborative and full of ideas.
- You care about aesthetics just as much as analytics.
What You'll Get
- Opportunity to shape the social identity of one of India's leading fashion brands.
- Work with an in-house creative, fashion and influencer team.
- Freedom to experiment with ideas and trends.
- A fast-paced environment where your work reaches millions every month.
- A culture that values creativity, ownership and innovation.
Application Task (Optional but Recommended)
Share the following along with your resume:
- Your portfolio or social media work.
- Three social media campaigns you're proud of.
- Three fashion brands (Indian or global) whose social media you admire and why.
- If you joined LimeRoad tomorrow, what are three content ideas you'd execute in your first month?
This assignment helps us understand your creative thinking more than your years of experience.
Click on Apply to know more.
