VISCO India
Website:
viscoindia.in
Job details:
Company Description VISCO India provides comprehensive real estate and property management solutions designed to support diverse business needs. The company manages the full lifecycle of property services, including acquisition, development, leasing, facility management, and client support. VISCO India combines market research, tenant representation, and seamless transaction management to help clients maximize ROI and achieve sustainable growth. With a strong focus on ESG compliance, advanced technology integration, and consistent client satisfaction, VISCO India aims to set new standards in property management and long-term partnerships.
Role Description The Creative In-house Social Media Manager – B2C Consumer App will lead the strategy, planning, and execution of social media campaigns for VISCO India’s consumer-facing applications. This full-time, on-site role is based in Gurugram and involves managing day-to-day content creation, scheduling, and community engagement across platforms such as Instagram, Facebook, LinkedIn, and emerging channels. The role includes developing creative concepts, designing and briefing visual assets, writing posts and captions, and optimizing content for reach and engagement. The Social Media Manager will track performance metrics, analyze audience behavior, run A/B tests, and collaborate with marketing, product, and design teams to ensure consistent brand messaging. Responsibilities also include monitoring trends, identifying opportunities for brand visibility, and supporting campaign launches, events, and collaborations.
Qualifications
- Candidates should have strong skills in social media strategy, campaign planning, and platform management (e.g., Instagram, Facebook, LinkedIn, YouTube, short-video platforms).
- Candidates should possess creative content skills, including copywriting, storytelling, visual content briefing, and basic understanding of design principles and formats.
- Candidates should have experience with analytics and optimization, including familiarity with social media insights, engagement metrics, A/B testing, and data-driven decision-making.
- Candidates should demonstrate proficiency in digital marketing practices, such as audience targeting, brand positioning, influencer collaboration, and community building.
- Candidates should have strong communication, collaboration, and time-management skills, with the ability to manage multiple campaigns and meet deadlines.
- A bachelor’s degree in Marketing, Communications, Media, or a related field is preferred, along with prior experience managing social media for B2C consumer apps or consumer brands.
- Knowledge of the real estate or property management sector, familiarity with ESG and sustainability topics, and experience with paid social advertising tools will be considered an advantage.
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