SMEClabs
Website:
smeclabs.com
Job details:
Company Description SMEClabs is the research, development, and training division of SMEC Automation, specializing in building skilled professionals across India since 2001. The organization focuses on high-quality skill development training and certification programs in association with the National Skill Development Corporation (NSDC). Its experienced faculty and trainers bring strong on-the-job expertise, enabling practical, industry-aligned learning. SMEClabs offers both online and offline courses and internships, creating pathways to quality employment for learners in multiple technical and professional domains.
Role Description This is a full-time, on-site Social Media Manager role based in Ernakulam. The Social Media Manager will plan, create, and manage content across major social media platforms to promote SMEClabs’ training programs, courses, and brand initiatives. Responsibilities include developing and executing social media strategies, scheduling and publishing posts, monitoring engagement and community interactions, and responding to comments and messages in a timely, professional manner. The role involves tracking performance metrics, optimizing campaigns for reach and conversions, coordinating with content, design, and training teams, and researching trends to keep SMEClabs’ social presence current and competitive. The Social Media Manager will also support online campaigns, events, and promotions that drive awareness, leads, and enrollments.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Proficiency in Content Strategy and Writing, including planning content calendars, crafting engaging posts, and adapting tone to different audiences.
- Excellent Communication skills, with the ability to engage online communities, collaborate with internal teams, and represent the brand consistently.
- Familiarity with social media analytics tools, KPIs, and basic performance reporting to guide data-informed decisions.
- Ability to work on-site in Ernakulam, manage multiple campaigns, and meet deadlines in a fast-paced environment.
- Prior experience in education, training, or edtech marketing is an advantage.
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