LEAN HYPHEN
Website:
leanhyphen.com
Job details:
Company Description Lean-Hyphen is an experience-based learning platform that designs programs to help students build real-time, future-ready skills. The organization focuses on bridging the gap between academic learning and practical application through immersive, hands-on experiences. Programs are structured to reflect real-world projects and challenges, giving participants exposure to contemporary tools and methodologies. Lean-Hyphen values innovation, collaboration, and learner-centric design, creating an environment where education and industry needs align. Team members contribute directly to shaping impactful learning journeys for a diverse student population.
Role Description This is a full-time, on-site Social Media Manager role based in Hyderabad. The Social Media Manager will plan, create, and publish content across social media platforms, ensuring consistent brand voice and alignment with marketing goals. Responsibilities include managing daily posts, monitoring engagement, responding to comments and messages, and optimizing content for reach and performance. The role involves developing and executing social media campaigns, analyzing performance metrics, and adjusting strategies based on insights. Collaboration with content, design, and program teams will be essential to promote learning initiatives, build community, and support overall brand growth.
Qualifications
- Social Media Marketing and Social Media Optimization (SMO) skills to manage platforms, campaigns, and performance.
- Content Strategy and Writing skills to plan, craft, and adapt messages for diverse audiences.
- Strong Communication skills, including clear written and verbal communication and audience engagement.
- Experience with social media analytics tools and data-driven decision making.
- Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
- Familiarity with education, edtech, or learning-focused environments is an advantage.
- Demonstrated ability to stay current with social media trends, platform updates, and best practices.
- Own the content calendar across LinkedIn, Instagram and YouTube. Plan it, fill it, ship it on time.
- Write. This role is more writing than posting. Captions, hooks, short scripts and founder posts.
- Run the founder's LinkedIn. Draft posts, keep a consistent voice, and build a following among school leaders and parents.
- Work with the designer. You brief the visual, they build it. You are responsible for the idea and the words.
- Cover events. We run school events and showcases. You will be there capturing content and turning it around quickly.
- Report on what worked. Monthly numbers on reach, engagement and enquiries, and a view on what to do differently.
What we are looking for
- One to three years running social media for a brand, an agency or your own project.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience is preferable.
- Writing ability. Send us something you have written. This matters more than tools.
- Comfortable on camera or behind one. Shooting and editing short vertical video on a phone is part of the job.
- Working knowledge of LinkedIn and Instagram analytics.
- Comfortable working in Hyderabad, on-site, with travel to schools and events.
Good to have
- Experience writing for a founder or executive. Experience in education, or marketing to parents. Basic paid social experience on Meta or LinkedIn.
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