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Role Description The Social Media Head/Manager will lead YesMadam’s social media presence across platforms, ensuring consistent brand voice and high-impact digital engagement. This full-time, on-site role is based in Noida and involves developing and executing social media strategies, including campaign planning, content calendars, and performance optimization. The individual will oversee content creation, including posts, stories, short videos, and live sessions, collaborating with design, marketing, and operations teams to align messaging with brand goals and business initiatives. Daily responsibilities include monitoring social channels, managing community interactions and customer queries, tracking analytics, and adjusting strategies based on data insights. The role also includes managing social media budgets, coordinating with influencers and partners, staying updated on trends and platform changes, and presenting regular performance reports to leadership.
Qualifications
Strong Social Media Marketing and Social Media Optimization (SMO) skills, with proven experience driving growth and engagement across major platforms (e.g., Instagram, Facebook, YouTube, LinkedIn).
Ability to develop and implement effective Content Strategy, including campaign planning, content calendars, and platform-specific tactics.
Excellent Communication and Writing skills, with the ability to craft clear, compelling, and brand-consistent copy for diverse audiences.
Experience in digital analytics and reporting, including use of social media insights, tracking tools, and performance dashboards.
Background in managing or leading social media teams or agencies, with strong people-management and collaboration abilities.
Understanding of beauty, wellness, or consumer-service industries is an advantage, especially in high-growth or tech-enabled environments.
Comfort working on-site in Noida and coordinating with cross-functional teams such as marketing, operations, and product.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
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