Website:
cottonculture.co.in
Job details:
Location: Shil/Mahape - Navi Mumbai, MH (WFO / Hybrid)
Work Schedule: 6 days a week
Employment Type: Full-time
The Mindset We Need: Organic social is a primary engine behind our 10x growth strategy. We need a metric-driven social media operator who isn’t just looking for a cozy posting schedule, but who treats community growth, social SEO, and top-of-funnel conversion as personal badges of honor. You must be eager to push limits and accelerate your career maturity inside a fast-paced retail ecosystem over the next 24 months.
Key Responsibilities:
- Multi-Platform Management: Manage, audit, and systematically optimize all social media channels of Cotton Culture—specifically Meta (Instagram/Facebook), Google, LinkedIn, and Pinterest—aligned tightly with overall brand growth strategies.
- Visual Conception & SEO: Conceptualize and design high-impact visuals tailored accurately to resonate with our core target demographics. Design, implement, and track sophisticated Social SEO strategies to rank higher natively in platform searches.
- TOFU Acquisition: Drive quantifiable growth benchmarks across channels, monitoring and analyzing Top-of-Funnel (TOFU) referral traffic driving to our website from all social handles.
- Calendar Ownership: Develop comprehensive monthly content strategies and respective content calendars; meticulously ensure end-to-end execution and on-time publishing.
- Reputation & Influencers: Proactively manage Online Reputation Management (ORM) across platforms. Co-ordinate with external influencers on end-to-end campaign curation and deliverables.
- Agency Coordination: Interface daily with partner digital marketing agencies to track milestones, provide assets, and ensure external deliverables are consistently hit on schedule.
Requirements:
- 2+ years of core social media management experience for a direct-to-consumer (D2C) retail or fashion lifestyle brand.
- In-depth platform knowledge across Pinterest, Meta Business Suite, LinkedIn, and Google Business profiles.
- Exceptional copywriting, design sensibility, and a data-driven mindset capable of attributing social growth to top-of-funnel traffic metrics.
How to Apply: Please submit your application directly through LinkedIn.
⚠️ Important Note: Candidates are requested to apply exclusively through the official application process on this page. Please refrain from reaching out via Direct Message (DM) to the hiring panel or leadership team, as applications received via DM will be automatically disqualified.
Cotton Culture is a premier contemporary ethnic wear brand for women, dedicated to celebrating the timeless elegance of premium cotton garments with sophisticated modern designs. Operating a growing online business alongside an extensive network of 50+ offline retail stores across India. We are currently entering a hyper-growth phase with a clear, laser-focused mandate: to scale our E-commerce business 10x within the next 18 months. To pull this off, we are strictly looking for individuals possessing a rigorous growth mindset professionals who are highly ambitious about their personal career trajectories over the next 24 months and are entirely willing to go the extra mile to smash ambitious goals alongside an elite core team.
Click on Apply to know more.