GUS Global Services India Pvt. Ltd.
Website:
gusindia.global
Job details:
Location: Delhi NCR
Experience: 3–8 years
Employment Type: Full-time
Reporting to: Head of Marketing
ROLE SUMMARY
The Social Media & Digital Manager will lead the organisation’s digital presence across social platforms, communities, and online reputation touchpoints. This role owns the always-on social and digital engine — translating brand strategy into high-impact content, paid amplification, community engagement, and reputation management that supports awareness, consideration, and enrolment outcomes.
This is a senior, hands-on role requiring strategic thinking, performance orientation, and strong cross-functional collaboration.
KEY RESPONSIBILITIES
Social Media Strategy & Content Execution
• Own and execute the social media strategy across platforms including Instagram, LinkedIn, YouTube, and emerging channels
• Define platform-wise content strategies, formats, cadence, and KPIs
• Lead high-quality content creation across formats — text, static, video, reels, live formats, and multimedia
• Ensure content is platform-native, video-first, culturally relevant, and aligned to a consistent brand voice
• Plan and manage daily, weekly, monthly, quarterly, and annual content calendars aligned to business priorities
Execution, Coordination & Enablement
• Coordinate social media planning and execution across multiple stakeholders and contributors
• Review content outputs for quality, brand alignment, timelines, and performance
• Enable contributors with clear briefs, guidelines, and feedback to ensure consistency and governance across channels
Paid Social Media & Performance Marketing
• Plan, execute, and optimise paid social media campaigns in collaboration with the performance marketing team
• Hands-on familiarity with Ads Manager, targeting, A/B testing, and creative optimisation
• Support YouTube paid campaigns through platform understanding and creative alignment
Performance Analytics & Reporting
• Track, analyse, and report on key metrics including engagement, reach, growth, conversions, sentiment, and content effectiveness
• Translate data into actionable insights and optimisation recommendations
• Lead regular performance reviews through dashboards, presentations, calls, and in-person stakeholder meetings
ORM, Community & Reputation Management
• Monitor and actively engage with online communities by responding to comments, messages, and inquiries
• Execute ORM strategies across social platforms, Quora, and education partner portals
• Manage online reviews and ratings, ensuring timely responses and issue resolution
• Conduct reputation monitoring and sentiment analysis
• Proactively manage and respond to potential reputation risks or crises
Influencers, Partnerships & Live Events
• Identify and collaborate with relevant influencers, creators, and partners
• Manage live event coverage including live streaming and real-time updates
Digital Journeys & Cross-Functional Collaboration
• Collaborate with CRM, admissions, PR, events, and brand teams to align social messaging with funnel stages
• Support digital nurturing journeys and automations through coordinated content and messaging
CANDIDATE REQUIREMENTS
Experience
• Minimum 3 years of experience in social media, digital marketing, or related roles
Skills & Competencies
• Strong understanding of social platforms, algorithms, trends, and creator ecosystems
• Proven experience working with paid social media and performance teams
• Data-driven mindset with strong storytelling and copywriting skills
• Ability to guide creative execution from concept to completion
• Strong communication, presentation, and stakeholder management skills
Education
• Bachelor’s degree in Marketing, Communications, Media, or a related field
• Postgraduate qualifications are a plus but not mandatory
WHY THIS ROLE MATTERS
This role plays a critical part in shaping how the brand is experienced digitally — balancing creativity, performance, and reputation to build trust and long-term impact.
Click on Apply to know more.