Website:
digifyne.com
Job details:
Digifyne is looking for an experienced Meta Ads Manager to manage and scale lead-generation campaigns for home-service businesses across the United States.
This is a full-time, remote position for someone who understands that successful media buying involves more than launching campaigns and monitoring CPL. You should be able to analyze lead quality, develop testing strategies, identify performance issues, and consistently improve results.
AI is rapidly changing how campaigns are researched, created, tested, and optimized. We’re looking for someone who is actively learning, experimenting with new AI tools, and staying on the front lines of this shift.
You don’t need to know every tool available, but you must be curious, adaptable, and willing to use AI to improve creative strategy, research, analysis, reporting, and overall campaign performance.
WHAT YOU’LL BE RESPONSIBLE FOR
• Building, launching, and managing Meta advertising campaigns
• Developing campaign strategies based on each client’s goals and market
• Monitoring CPL, cost per appointment, lead quality, and overall performance
• Testing audiences, offers, creatives, copy, campaign structures, and landing pages
• Identifying why campaigns are underperforming and taking corrective action
• Using AI tools to accelerate research, analysis, creative development, and decision-making
• Staying current with changes across Meta Ads, automation, attribution, and AI
• Communicating creative requirements to copywriters and designers
• Preparing clear weekly performance reports and recommendations
• Managing multiple client accounts while meeting deadlines
• Supporting tracking setup, including Meta Pixel and Conversions API
WHAT WE’RE LOOKING FOR
• At least 2 years of hands-on Meta Ads experience
• Proven experience managing lead-generation campaigns
• Experience working with home-service businesses is strongly preferred
• A strong understanding of campaign structure, attribution, tracking, and optimization
• Ability to distinguish between cheap leads and genuinely qualified opportunities
• Experience testing and scaling campaigns across multiple locations
• Active interest in AI and its impact on advertising and creative strategy
• Experience using AI tools within a real marketing workflow
• Willingness to continuously test new tools, systems, and approaches
• Strong analytical and problem-solving skills
• Clear written and verbal communication
• Organized, accountable, and comfortable working independently
• Experience with GoHighLevel is a bonus
TO APPLY
Please submit:
- A brief introduction about yourself
- Your total experience managing Meta Ads
- Industries and markets you have worked with
- Screenshots or case studies showing campaign results
- An explanation of your role in achieving those results
- The AI tools you currently use and how they improve your work
- One example of how you believe AI will change Meta advertising over the next two years
- Your expected monthly compensation
- Your notice period or earliest available start date
Important: Please do not submit results without context. We want to understand the offer, market, advertising spend, campaign objective, lead quality, and the specific work you personally handled.
Employment type: Full-time
Location: Remote
If you’re strategic, performance-focused, comfortable adapting quickly, and excited to work at the intersection of performance marketing and AI, we’d love to hear from you.
Click on Apply to know more.