Trusttech Solutions LLP
Website:
trusttech.in
Job details:
Job Summary
We are hiring for a Social Media & Campaign Manager who is skilled in managing social media platforms and independently launching and optimizing digital marketing campaigns.
The ideal candidate should have strong hands-on experience in social media management, paid campaigns, content planning, audience targeting, campaign optimization, and performance analysis.
Key Responsibilities
- Manage social media channels including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
- Develop and execute social media strategies and content calendars.
- Plan and coordinate posts, reels, stories, videos, carousels, and other content formats.
- Launch, manage, monitor, and optimize paid digital marketing campaigns.
- Set up campaign objectives, audiences, targeting, budgets, creatives, and ad placements.
- Manage Meta Ads and other relevant social media advertising platforms.
- Monitor campaign performance and optimize campaigns to improve results.
- Conduct A/B testing of creatives, audiences, ad copy, and campaigns.
- Drive brand awareness, engagement, website traffic, leads, and conversions.
- Coordinate with graphic designers, video editors, content writers, and other marketing team members.
- Monitor social media trends, competitors, and platform updates.
- Track and analyze CTR, CPC, CPL, CPA, ROAS, engagement, reach, leads, and conversions.
- Prepare regular social media and campaign performance reports.
- Identify opportunities to improve campaign performance and social media growth.
Requirements
- 3–5 years of experience in Social Media Management, Digital Marketing, Performance Marketing, or Campaign Management.
- Strong hands-on experience in launching and managing digital advertising campaigns.
- Excellent knowledge of Meta Ads Manager.
- Strong understanding of social media platforms and their respective content formats.
- Experience managing multiple social media channels.
- Good knowledge of campaign targeting, budgeting, optimization, and performance analysis.
- Experience in lead generation and conversion-focused campaigns.
- Strong analytical and problem-solving skills.
- Good communication and content planning skills.
- Ability to work independently and manage multiple campaigns simultaneously.
Preferred Skills
- Experience with Google Ads is an advantage.
- Knowledge of Google Analytics .
- Familiarity with Canva or other creative tools.
- Experience with social media scheduling and analytics tools.
- Knowledge of SEO and content marketing is an advantage.
- Experience in the Forex/Finance industry is not mandatory. Candidates with strong digital marketing, social media, and campaign management skills from any industry are welcome to apply.
Click on Apply to know more.
