Website:
yadasutra.com
Job details:
Company Description YadaSutra Ayurveda is a doctor-led Ayurvedic mother and baby care brand in India, built on more than 100 years of traditional Ayurvedic legacy. The company focuses on pregnancy care, postpartum wellness, baby care, and personal care products that blend authentic formulations with modern quality standards. Designed for today’s mothers, YadaSutra combines clinical Ayurvedic expertise, trusted ingredients, and community-led care to support women and babies through every stage of motherhood. Its products are available via yadasutra.com and leading e-commerce platforms such as Amazon, Flipkart, and FirstCry. YadaSutra’s vision is to become India’s most trusted Ayurveda brand for mother and baby care.
Role Description The Performance Marketing Specialist is a full-time, on-site role based in Ernakulam. This role is responsible for planning, executing, and optimizing digital campaigns across channels such as paid search, social media, display, and marketplaces to drive customer acquisition and revenue growth. Day-to-day tasks include managing ad budgets, setting up and monitoring campaigns, analyzing performance data, and preparing reports with clear insights and recommendations. The specialist will collaborate with marketing, sales, and customer service teams to refine targeting, messaging, and offers, and ensure a consistent brand experience. The role also involves continuous market research, experimentation with new performance marketing tactics, and staying updated on industry trends and platform best practices.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and engage effectively with customers.
- Candidates should possess Market Research and Marketing Strategy skills to identify target audiences, craft data-driven campaigns, and optimize performance.
- Candidates should possess Sales-related skills to understand conversion funnels, revenue drivers, and performance metrics tied to business outcomes.
- Experience with performance marketing channels (e.g., Google Ads, Meta Ads, marketplace ads) and analytics tools (e.g., Google Analytics, reporting dashboards) is highly beneficial.
- Strong analytical ability, proficiency with Excel or similar tools, and comfort working with campaign data and KPIs.
- Ability to work on-site in Ernakulam, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Prior experience in D2C, e-commerce, or healthcare/wellness sectors is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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