Website:
allianceaustraliaproperty.com.au
Job details:
Company Description Alliance Australia Property (AAP Valuations) is a trusted provider of certified property valuation reports for corporate and private clients. The company delivers residential, commercial, and rural property valuations across a broad range of asset types. Valuations are conducted by professional, impartial valuers, ensuring accuracy and reliability for decision-making. AAP Valuations focuses on client confidence, transparent reporting, and consistently high service standards to support property transactions and investments.
Role Description The SEO & Marketing Specialist is a full-time, on-site role based in the Greater Kolkata Area. This role is responsible for planning and executing SEO and digital marketing activities to increase online visibility and lead generation for property valuation services. Day-to-day tasks include performing keyword research, conducting SEO audits, optimizing on-page content and website structure, tracking performance through web analytics tools, and implementing link-building strategies. The specialist will collaborate with internal stakeholders to align marketing campaigns with business goals, create or refine marketing content, and report on key metrics to inform ongoing improvements.
Qualifications
- Strong SEO foundation, including Keyword Research and On-Page SEO, with the ability to optimize site content and structure for search engines.
- Experience conducting SEO Audits and using Web Analytics tools (e.g., Google Analytics, Search Console) to monitor performance and identify opportunities.
- Proficiency in Link Building strategies, including outreach and partnership development, to improve domain authority and search rankings.
- Knowledge of digital marketing principles, such as content marketing, basic PPC, and social media promotion, is beneficial.
- Ability to analyze data, prepare clear performance reports, and present actionable insights to stakeholders.
- Strong written and verbal communication skills, with attention to detail and the ability to work collaboratively on-site.
- Prior experience in real estate, property services, or professional services marketing is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
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