The Pephouse
Website:
thepephouse.com
Job details:
Company Description The Pephouse is a growing organization focused on delivering engaging, high-quality experiences and services to its community and customers. The company values creativity, data-driven decision making, and collaborative problem solving to support sustainable growth. Team members are encouraged to bring new ideas, experiment with innovative approaches, and contribute directly to core business outcomes. The Pephouse offers an environment where digital, operational, and customer-focused initiatives work together to strengthen brand presence and impact. Joining the team means working closely with colleagues who are committed to continuous improvement and professional development.
Role Description The Digital Marketing Strategist is a full-time, on-site role based in the Greater Kolkata Area. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and web. Day-to-day responsibilities include developing data-informed marketing strategies, managing content and campaign calendars, overseeing performance analytics, and coordinating with creative, product, and sales teams to ensure message alignment. The strategist will monitor trends, analyze campaign results, and provide actionable recommendations to improve reach, engagement, and conversions. The role also involves managing budgets, working with external partners as needed, and ensuring that all digital initiatives reflect The Pephouse brand and business objectives.
Qualifications
- Demonstrated experience in digital campaign planning, performance analysis, and optimization across key channels (e.g., paid search, social media, email, and web).
- Ability to develop and implement marketing strategies, set measurable goals, and use data and analytics tools to inform decision making.
- Strong skills in content planning and messaging, with the ability to collaborate with designers and writers to create effective digital assets.
- Comfort working with marketing technology platforms such as ad managers, email service providers, analytics dashboards, and CRM tools.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations to stakeholders.
- Proven organizational and time-management abilities, including managing multiple campaigns and deadlines in a fast-paced environment.
- Experience in a digital marketing or growth-focused role; prior work in consumer-facing or service-oriented brands is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Willingness to work on-site in the Greater Kolkata Area and collaborate closely with cross-functional teams.
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