Website:
emapta.com
Job details:
Shape What Global Businesses Discover About India's Workforce
Keywords open the door; credible stories influence what happens next. Join as an SEO & Content Specialist - India & Global Markets and transform India's workforce insights into content that ranks, informs, and persuades global businesses. Sharpen your SEO, AEO, and B2B storytelling expertise while taking your marketing career further worldwide with Emapta.
Your Career at a Glance
- Employment type: Full-time
- Shift: Flexible Shift, Weekends Off
- Work setup: Work From Home, India
Exciting Perks Await!
- Competitive package
- Medical life insurance
- Work from home arrangement
- Standard government and Emapta benefits
- Well-equipped, modern, and accessible offices
- Employee engagement initiatives
- Mentorship and exposure to global leaders and teams
- Diverse, inclusive, and supportive culture
- Transparent performance management
- Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)
The Qualifications We Seek
Essential
- 3 to 5 years of professional experience in content writing, content marketing, SEO content, or editorial roles, ideally within B2B environments
- Exceptional written English skills, with the ability to write naturally and persuasively for international audiences
- Demonstrated experience in content creation for North American and other international business audiences
- Strong practical knowledge of SEO, including keyword and topic research, search intent, SERP analysis, on-page optimization, internal linking, and content architecture
- Working knowledge of AEO, generative search, AI Overviews, and AI-powered content discovery
- Ability to translate complex or technical information into accessible, compelling business content
- Strong research and fact-checking skills, with the ability to identify authoritative sources and distinguish credible evidence from unsupported claims
- Experience in multiple content formats beyond blog writing
- Excellent editing, proofreading, grammar, and attention to detail
- Portfolio demonstrating high-quality, SEO-informed B2B content
Highly Desirable
- Experience with outsourcing, offshoring, global workforce strategy, staffing, HR, talent acquisition, professional services, technology, or B2B services
- Strong knowledge of the Indian talent market, outsourcing industry, GCC landscape, or broader Indian business environment
- Familiarity with Ahrefs, Semrush, Google Search Console, Google Analytics, or equivalent SEO and content platforms
- Experience with responsible AI-assisted research, ideation, optimization, and editorial workflows
- Experience in collaboration with designers and development of infographic and visual-content briefs
- Experience with video scripts, executive thought leadership, reports, guides, and data-led content
Your Daily Tasks
Create High-Quality, Search-Led Content
- Research, write, edit, and optimize long- and short-form content for global audiences.
- Produce SEO-focused articles and thought leadership on global workforce strategy, outsourcing, offshoring, talent availability, skills gaps, business growth, AI, automation, and India's role in the global talent market.
- Develop website and landing-page copy that balances organic search performance, user experience, brand positioning, and conversion.
- Translate complex topics, data, and industry trends into clear and engaging narratives for senior business audiences.
- Adapt ideas across blogs, website content, infographics, reports, guides, video scripts, campaign copy, and other marketing assets.
Drive SEO & AEO Performance
- Apply SEO best practices across search intent analysis, keyword research, semantic relevance, internal linking, metadata, heading architecture, and on-page optimization.
- Structure content for traditional search engines, AI-powered discovery, and answer platforms.
- Apply AEO principles, including question-led content, concise answer structures, strong information hierarchy, entity and topic coverage, credible sourcing, and citation-friendly content.
- Monitor developments in AI Overviews, conversational search, large language models, and generative search experiences and adapt content accordingly.
- Identify opportunities to optimize, consolidate, expand, or reframe existing content.
- Collaborate with SEO and digital marketing stakeholders to apply performance data and search insights to future content strategies.
Tell the India Story to Global Audiences
- Develop strong knowledge of India's talent market, business environment, workforce capabilities, and role in global outsourcing and offshoring strategies.
- Create content that communicates the advantages, opportunities, considerations, and realities of building teams in India for international businesses.
- Write from the perspective of global buyers and decision-makers, particularly North American audiences.
- Monitor Indian business, workforce, technology, talent, and outsourcing trends and identify timely content opportunities.
- Collaborate with internal subject-matter experts to transform local expertise into credible global thought leadership.
- Ground content in evidence, expertise, market context, and meaningful business outcomes to avoid generic outsourcing narratives.
Protect and Strengthen the Emapta Brand
- Apply Emapta's brand voice, messaging, terminology, and editorial standards consistently.
- Maintain a confident, informed, clear, human, and commercially relevant tone without overly promotional or corporate language.
- Balance SEO requirements with readability, originality, credibility, and brand storytelling.
- Maintain consistency across content formats and channels while adapting tone and structure for different audiences.
- Fact-check content and use credible primary and secondary sources to support claims, statistics, and market insights.
- Collaborate with designers, video teams, digital marketers, subject-matter experts, and other stakeholders to bring content to life.
Join the Top 1% Talent. A Better Career. A Better Life.
Join us at Emapta, and let your professional journey flourish in the heart of India's vibrant culture!
Recognized as one of Asia's rising tech and outsourcing destinations, we offer a wealth of opportunities to showcase your talent to the world. At Emapta, we connect you with global clients, giving you international exposure without leaving the comfort of your home country. With over 1,200 international clients and a decade of proven success, we provide a strong foundation for your career growth. Here, innovation, collaboration, and continuous learning are part of everyday life, and work-life balance is more than just a promise-it's a reality.
#EmaptaEra #EmaptaIndia
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