Cloud Mentor
Website:
cmentor.com
Company:
https://www.linkedin.com/company/cloud-mentor
Seniority: Entry level
Industries: Consumer Services
Job details:
Digital Marketing & Content Specialist – LegalTech
Work Arrangement: Fully Remote
Employment Type: Full-Time
Experience Level: Mid-Level
About the Role
We are looking for a creative, hands-on Digital Marketing & Content Specialist
to help build awarenessand strengthen the market presence of our growing LegalTech product portfolio:
- LawAccounting – Legal accounting and financial management software built for law firms.
- CaseQube – An end-to-end law firm practice and case management platform.
- LawPortal – An AI-powered, agentic platform designed to help law firms automate research,document analysis, workflows, and other legal processes.
This is not a role focused only on managing social media accounts. We are looking for someone who cantake ownership of our day-to-day digital marketing activities and consistently turn product capabilities,customer problems, industry trends, and company updates into compelling content.
The primary goal of this position is brand awareness and market visibility. You will work closely with ourleadership, product, sales, and implementation teams to understand what we are building andcommunicate it clearly to law firms, legal professionals, and technology decision-makers.
Key Responsibilities
Email Marketing
- Plan, create, and execute email marketing campaigns for LawAccounting, CaseQube, and LawPortal.
- Build newsletters, product announcements, educational campaigns, event promotions, and lead-nurturing sequences.
- Maintain and segment email lists based on prospects, customers, product interests, events, andother relevant criteria.
- Write compelling subject lines, email copy, calls to action, and follow-up campaigns.
- Track open rates, click-through rates, engagement, conversions, and other campaign metrics.
- Continuously test and improve email messaging and campaign performance.
Social Media Marketing
- Manage and grow the company's presence across relevant social platforms, especially LinkedIn andYouTube.
- Develop and maintain a consistent social media content calendar.
- Create posts highlighting product features, customer problems, industry insights, company news,events, product releases, and educational content.
- Turn long-form content, demonstrations, webinars, and blogs into shorter social media content.
- Monitor engagement and identify opportunities to increase followers, reach, and interaction.
- Maintain consistent branding and messaging across all products.
Video Content & Product Demonstrations
- Create short-form and long-form marketing videos for our products.
- Work with product and leadership teams to turn software demonstrations into engaging marketingcontent.
- Create product walkthroughs, feature highlights, educational videos, customer-use-case videos, andsocial media clips.
- Edit recorded demonstrations, webinars, interviews, and presentations into polished marketingvideos.
- Add captions, graphics, branding, music, transitions, and other elements as appropriate.
- Help manage and grow our YouTube and video content strategy.
Blogs & Content Marketing
- Research and write blogs, articles, product announcements, thought-leadership pieces, andeducational content.
- Develop content around law firm technology, legal accounting, legal operations, AI in legal services,case management, automation, and related topics.
- Translate technical product capabilities into understandable business benefits.
- Create customer stories, use cases, case studies, FAQs, guides, and other marketing materials.
- Repurpose content across blogs, email campaigns, videos, social posts, and sales materials.
Website & SEO
- Help maintain and improve website marketing content for our products.
- Create landing pages for campaigns, events, product features, and lead-generation initiatives.
- Perform keyword research and basic SEO optimization.
- Optimize blogs and website pages for search visibility.
- Monitor website traffic, search rankings, and content performance.
- Identify opportunities to improve organic traffic and brand visibility.
Brand Awareness & Campaign Management
- Develop creative campaigns to increase awareness of LawAccounting, CaseQube, and LawPortal.
- Maintain individual positioning for each product while keeping a consistent overall company brand.
- Research competitors, LegalTech trends, industry conversations, and emerging marketingopportunities.
- Support marketing around conferences, webinars, product launches, demonstrations, partnerships,and other events.
- Help create brochures, one-pagers, presentations, graphics, and other sales and marketingcollateral.
- Work with the sales team to develop campaigns that support prospect engagement and follow-up.
Marketing Analytics
- Track performance across email, social media, website traffic, video, blogs, and campaigns.
- Prepare regular marketing performance reports.
- Monitor metrics such as impressions, engagement, followers, website visitors, email performance,content performance, and qualified leads.
- Identify what content and channels are working and adjust strategy accordingly.
What We're Looking For
- Approximately 3–5 years of experience in digital marketing, content marketing, SaaS marketing, ora related role.
- Strong written English and the ability to turn complex topics into clear, engaging content.
- Experience managing social media for a business or technology company.
- Hands-on experience creating email marketing campaigns.
- Experience writing blogs, articles, social media posts, and marketing copy.
- Ability to create and edit professional marketing videos.
- Basic understanding of SEO, website content management, and digital analytics.
- Comfortable learning software products and explaining their value to potential customers.
- Strong organizational skills and the ability to manage multiple products and campaigns at the sametime.
- Self-motivated and comfortable working independently in a fully remote environment.
- Willingness to experiment with new content formats, AI tools, and digital marketing technologies.
Preferred Experience
- Experience in any of the following would be a strong advantage:
- B2B SaaS marketing
- LegalTech or professional-services marketing
- Marketing software to law firms
- Accounting or financial technology
- AI or automation products
- LinkedIn marketing
- YouTube content creation
- HubSpot, Mailchimp, Constant Contact, Salesforce Marketing tools, or similar platforms
- Canva, Adobe Creative Suite, CapCut, Camtasia, Descript, or similar video/content creation tools
- WordPress or other website content management systems
- Google Analytics and SEO tools
- Legal industry experience is helpful but not required
.We are more interested in someone who can quicklyunderstand our products and turn them into compelling stories and campaigns.
What Success Looks Like
The successful candidate will help us:
Increase awareness of LawAccounting, CaseQube, and LawPortal.
Build consistent and professional social media visibility.
Grow our audience of law firms and legal professionals.
Click on Apply to know more.
