SWISStours
Website:
swisstours.com
Job details:
Company: SWISStours
Location: Mumbai
Experience: 5–8 Years
We are looking for a results-oriented SEO specialist to drive organic business growth for our travel platforms, SWISStours through Google Search and AI-powered search platforms.
The ideal candidate will combine strong technical SEO expertise with a commercial mindset, converting search visibility into qualified enquiries and actual bookings.
Key Responsibilities
- Develop and execute SEO strategies to improve organic rankings, website traffic and online sales.
- Optimise technical SEO, website structure, page speed, indexing, internal linking and structured data.
- Conduct keyword research, competitor analysis and content optimisation for high-intent travel searches.
- Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies to improve visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity.
- Build topical authority through destination guides, landing pages, FAQs, comparison pages and quality backlinks.
- Work closely with the technology and content teams to implement SEO improvements.
- Monitor organic leads, itinerary-builder enquiries, conversion rates and bookings using Google Analytics 4 and Google Search Console.
- Develop strategies to grow our presence across India, the USA, the UK, GCC and other international markets.
Candidate Profile
- 5–8 years of hands-on SEO experience with proven results.
- Strong knowledge of technical SEO, keyword research, content strategy and link building.
- Practical understanding of AI search optimisation, AEO and GEO.
- Experience with Google Search Console, GA4, SEMrush/Ahrefs and Screaming Frog or equivalent tools.
- Ability to analyse data, identify growth opportunities and demonstrate measurable business results.
- Experience in travel, e-commerce, online marketplaces or lead-generation businesses will be an advantage.
Our Expectation: We are looking for a specialist who can go beyond rankings and traffic to generate measurable business growth through Google and AI search.
📩 Interested candidates: Please share your CV, examples of websites managed and measurable SEO results achieved.
Click on Apply to know more.
