Bluethread Brands
Website:
bluethread.in
Job details:
Marketplace Ecommerce and Expansion Manager
Company: Bluethread Brands Pvt. Ltd.
Location: Gurugram (On-site)
Employment Type: Full-time
Experience: 3–6 years
About Bluethread
Bluethread Brands Pvt. Ltd. is a fashion company building and scaling a portfolio of contemporary fashion brands, including Dorabi and Aamili with a focus on design, craftsmanship, and inclusive fashion, we are building brands that combine distinctive aesthetics with everyday wearability.
We are looking for a driven, commercially minded Marketplace E-commerce & Expansion Manager to own and grow our presence across Indian and international marketplaces. This role goes beyond managing existing accounts. You will be responsible for identifying the right platforms for our brands, evaluating new growth opportunities, launching new marketplace channels, and scaling revenue across geographies, particularly the United States.
You should understand how marketplaces work as businesses, how to build a profitable presence on them, and what it takes to take a fashion brand from onboarding to meaningful scale.
Key Responsibilities
1. Marketplace Expansion & Strategy
- Identify and evaluate relevant marketplaces across India and international markets, with a particular focus on the US marketplace opportunity.
- Research marketplace models, customer demographics, category demand, competitive positioning, commercial terms, commission structures, fulfilment requirements, and profitability.
- Build a marketplace expansion roadmap, prioritising platforms based on revenue potential, brand fit, operational feasibility, and contribution margins.
- Lead the onboarding and launch process for new marketplaces, from initial research and commercial discussions to catalog setup, integrations, and go-live.
- Explore opportunities across fashion marketplaces, multi-brand retail platforms, and other relevant online distribution channels.
- Develop market-entry strategies for international platforms, particularly the US, considering pricing, assortment, fulfilment, returns, duties, and local customer expectations.
- Build scalable processes for launching and managing multiple marketplaces simultaneously.
2. Marketplace Ownership & Growth
- Own the end-to-end performance of existing marketplace accounts, including Myntra, Nykaa Fashion, and other relevant platforms.
- Drive GMV growth through assortment planning, catalog optimisation, search visibility, conversion improvements, pricing, promotions, and best-seller scaling.
- Plan and execute marketplace campaigns, promotional events, and sale calendars.
- Work with platform account managers to unlock better visibility, marketing opportunities, and commercial growth.
- Identify underperforming products and categories and implement corrective action plans.
- Build strategies to improve sell-through, inventory productivity, repeat sales, and overall marketplace profitability.
3. US Marketplace Expansion
- Demonstrate a strong understanding of the US e-commerce landscape and the operating models of major marketplaces.
- Evaluate opportunities across platforms such as Amazon US, Walmart Marketplace, and relevant fashion-focused marketplaces, based on their suitability for our brands.
- Understand the differences between first-party retail (1P), third-party marketplace selling (3P), and direct-to-consumer models, and recommend the right approach for each opportunity.
- Evaluate fulfilment models such as Fulfillment by Amazon (FBA), seller-fulfilled operations, and third-party logistics providers.
- Assess US-specific requirements around catalog compliance, product listings, sizing, pricing, returns, shipping, taxes, and customer expectations.
- Build a practical launch and scaling plan for the US market, including platform selection, onboarding, assortment strategy, unit economics, and growth milestones.
- Coordinate with external partners, agencies, logistics providers, and platform representatives wherever required to establish and scale international operations.
4. Marketplace Operations & Backend Management
- Own catalog onboarding, product content, imagery, attributes, tagging, pricing, and listing quality.
- Manage inventory availability, stock accuracy, order fulfilment, cancellations, returns, and marketplace reconciliations.
- Use Unicommerce for inventory, order management, and marketplace integrations.
- Work with EasyEcom or similar OMS/WMS platforms wherever required.
- Coordinate with warehouse and logistics teams to improve fulfilment SLAs and minimise cancellations, returns, and operational penalties.
- Establish standard operating procedures to support efficient operations across multiple platforms and geographies.
5. Analytics, Performance & Profitability
- Build and maintain marketplace dashboards tracking GMV, net revenue, conversion rates, returns, sell-through, advertising performance, and contribution margins.
- Analyse product-level performance, customer demand, size-related returns, discount dependency, and inventory ageing.
- Evaluate marketplace commissions, fulfilment costs, advertising expenses, promotional funding, and other channel-specific costs to assess profitability.
- Develop business cases for new marketplace launches, including expected investment, revenue potential, operational requirements, and break-even considerations.
- Translate performance data into clear action plans and regularly report progress against revenue and profitability goals.
6. Cross-Functional Collaboration
- Work closely with design and merchandising teams to plan assortments and prioritise products for different markets.
- Coordinate with marketing teams on marketplace advertising, campaign participation, and brand visibility.
- Collaborate with finance, operations, logistics, and technology teams to ensure seamless execution.
- Ensure consistent brand positioning, pricing discipline, and product presentation across all platforms.
What We're Looking For
- 3–6 years of hands-on experience in marketplace e-commerce, online retail, or marketplace expansion.
- Demonstrated experience managing fashion, lifestyle, beauty, or consumer brands across one or more marketplaces.
- Strong understanding of Myntra and/or Nykaa Fashion, with the ability to independently manage existing accounts.
- Practical exposure to international marketplaces, particularly the US market, or demonstrable experience building marketplace expansion strategies for international markets.
- Understanding of US marketplace models, including 1P versus 3P selling, FBA, seller-fulfilled operations, and marketplace unit economics.
- Experience identifying, onboarding, and scaling new sales channels is highly desirable.
- Proficiency in Unicommerce is mandatory; familiarity with EasyEcom or similar OMS/WMS platforms is an advantage.
- Strong commercial acumen, analytical skills, and an understanding of marketplace profitability.
- Ability to manage platform relationships, negotiate opportunities, and work independently without extensive hand-holding.
- A proactive, entrepreneurial mindset with the ability to turn research and strategy into actual marketplace launches and revenue.
Qualifications
- Bachelor's degree in Business, Marketing, E-commerce, or a related field preferred.
- 3–6 years of relevant professional experience.
- Experience working with Indian fashion marketplaces and international e-commerce platforms is strongly preferred.
Why This Role Matters
- Build new revenue channels: Take ownership of identifying and scaling marketplaces rather than simply maintaining existing accounts.
- Expand internationally: Play a key role in building Bluethread's presence in the US and other global markets.
- Own business outcomes: Work directly on marketplace revenue, growth strategy, and profitability.
- Work with an ambitious fashion portfolio: Help scale brands with distinct identities, established products, and growth potential.
- Have meaningful ownership: Work in a founder-led environment where decisions are made quickly and your work has a direct impact on the business.
- The ideal candidate is not just a marketplace account manager. They are a marketplace growth operator who can identify where a brand should sell, build the business case, launch the channel, and scale it profitably.
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