Eggfirst Advertising and Digital Marketing Agency
Website:
eggfirst.com
Job details:
Company Description Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, with deep expertise in Tier 2/3 and rural markets. The agency combines creative storytelling with strong capabilities in digital advertising, mainstream creative, and celebrity integration to help brands connect authentically with “Bharat” consumers. Since 2004, Eggfirst has delivered more than 2,700 brand campaigns driven by consumer insights, impactful creativity, and thoughtful media outreach. Through the “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural growth story by bringing together brands and businesses focused on Bharat. As a pioneer in rural advertising with high-profile celebrity collaborations, Eggfirst is recognized as a trusted partner for brands targeting semi-urban and rural India.
Role Description The Senior Vice President Business Development is a full-time, on-site leadership role based in Mumbai. This role is responsible for driving new business growth, identifying and pursuing strategic opportunities, and expanding Eggfirst’s presence among brands targeting Tier 2/3 and rural markets. The individual will lead end-to-end business development cycles, including prospecting, pitching, solution design in collaboration with internal teams, and closing high-value deals. Day-to-day activities include building and nurturing executive-level client relationships, overseeing commercial proposals and contract negotiations, and ensuring smooth handover to account management teams for successful delivery. The Senior Vice President will also contribute to business planning, revenue forecasting, and market development strategies, while mentoring and guiding the sales and business development team to achieve ambitious growth targets.
Qualifications
- Strong new business development and sales skills, with a track record of acquiring and growing high-value clients.
- Experience in business planning and strategic market development, preferably within advertising, digital marketing, or related industries.
- Proficiency in contract negotiation and commercial deal structuring, with an ability to balance client needs and business objectives.
- Robust account management capabilities, including stakeholder management, cross-functional collaboration, and long-term relationship building.
- Proven leadership experience in senior business development or sales roles, including managing and mentoring teams.
- Deep understanding of Indian Tier 2/3 and rural markets, consumer behavior, and media landscape is highly preferred.
- Excellent communication, presentation, and interpersonal skills, with comfort engaging CXO-level stakeholders.
- Ability to work on-site in Mumbai and travel as needed for client meetings, industry events, and market visits.
- Relevant bachelor’s degree in business, marketing, communications, or a related field; an advanced degree (MBA or equivalent) is an advantage.
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