Emeritus
Website:
emeritus.org
Job details:
Role: Senior Vice President – Marketing
Location: India (Remote)
About Emeritus:
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 90 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 250,000 individuals across 80+ countries.
Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following multiple funding rounds, including a $650 million Series E round in 2021 and a $150 million Series F round in 2024 led by TPG, the company is valued at approximately ~$3 billion and is backed by Accel, SoftBank Vision Fund 2, CPP Investments, and other leading global investors.
Job Summary
We are seeking a highly strategic, innovation-driven Senior Vice President to lead Emeritus' Marketing Centre of Excellence. This is a senior leadership role, partnering directly with the Co-founder and senior leadership to architect an integrated growth strategy powered by data, customer-centred thinking, and innovation via Martech, automation and AI. The mandate is to drive measurable improvement in customer acquisition, engagement, retention, and revenue outcomes across a multimillion-dollar, multi-geography business portfolio — working through, not around, the teams that own those channels.
This role does not own any individual marketing channel. Instead, it operates as a lean, high-impact strategic partner and enabler to channel leaders across paid, CRM, content, creative and organic — scaling a unified marketing engine through focused experimentation, automation, and AI/tech enablement, where all marketing verticals act as one connected system, each reinforcing CAC efficiency, learner centricity, and revenue growth.
Key Responsibilities
Growth, Experimentation & Technology
- Develop and iterate growth loops, experimentation frameworks, and scalable models focused on CAC efficiency and sustainable growth across channels.
- Enable tech/automation/AI-powered efficiencies across all marketing channels.
- Run rapid experiments and leverage analytics to influence channel prioritization, funnel performance, and roadmap decisions.
Marketing Centre of Excellence & Strategy
- Build the Marketing CoE as a centre of standards, best practices, tools, and talent that scales consistently across business units.
- Own the innovation charter for marketing driving experiments to deeply integrate automation, Martech and AI into workstreams.
- Act as thought partner to the Co-founder and senior leadership on growth strategy, and emerging opportunity areas.
- Act as the internal consultant to marketing teams across channels and business units – bring an outside-in perspective and work with teams to implement best practices.
- Assess, drive experiments and propose automation and/or AI reinforcements to core teams to drive efficiencies at scale across all channels and business units.
Cross-Functional Leadership & Team Building
- Partner closely with Product, University Partnerships, Revenue, and Sales teams to unlock learner, lifecycle, efficiency and revenue expansion opportunities.
- Build and mentor a lean and multi-disciplinary team to collaborate with channel owners and stakeholders across business units; run experiments and innovation at scale to turn insights into rapid, measurable actions.
- Partner with cross-functional and core teams to ensure that growth, revenue, CAC, productivity and efficiency goals are met.
Required Qualifications & Experience
- 18+ years of progressive marketing experience, including significant exposure across multiple disciplines — paid, CRM/lifecycle, content, organic/SEO/AEO and creative — with a track record of driving outcomes through influence and cross-functional partnership rather than direct channel ownership alone.
- Proven experience in designing and running structured experimentation programs (growth loops, A/B/multivariate testing, rapid-cycle learning) in a B2C or high-growth ecosystem.
- Demonstrated success embedding automation, Martech, and AI/AI-driven tools into marketing workstreams, with tangible efficiency or performance gains.
- Strong working knowledge of marketing automation, CRM platforms, web analytics, and attribution models — enough to credibly diagnose and advise across channels.
- Experience operating as an advisor or centre-of-excellence leader — influencing channel teams, business units, or founders without formal line authority over their budgets or headcount.
- Track record of building and leading small but high-calibre teams that drive inordinate impact through insight generation and rapid execution.
- Strong first-principles problem solver with a bias for action and experimentation; thrives in fast-paced, ambiguous environments.
- Analytical leader who can derive insights from data and translate them into recommendations that land across diverse, non-reporting stakeholders.
- Ready to get hands-on and roll up the sleeves to achieve the desired outcomes.
- Exceptional stakeholder management and executive-level communication skills; comfortable challenging channel owners and business unit leaders constructively.
- Significant prior experience working closely with founders, C-level stakeholders, or executive teams is required.
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