Baniwal Infotech Pvt. Ltd.
Website:
baniwalinfotech.com
Job details:
Company Description Baniwal Infotech Pvt. Ltd. is a global digital marketing and IT solutions provider that helps brands grow through data-driven strategies focused on visibility, lead generation, and ROI. Founded in 2015 and headquartered in Noida, India, the company also has sales offices in the USA, UK, and Canada. Baniwal Infotech offers end-to-end digital services, including SEO, PPC, social media marketing and management, content and email marketing, CRO, ORM, and marketing automation.
Role Description The Senior Search Engine Optimization role is a full-time, on-site position based in Noida. This role is responsible for developing and executing advanced SEO strategies to improve organic visibility, traffic, and conversions across multiple client projects. Day-to-day tasks include conducting comprehensive keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and overseeing link-building initiatives aligned with best practices. The Senior SEO professional will analyze performance using web analytics tools, create actionable reports, and collaborate with content, design, and paid marketing teams to ensure cohesive digital campaigns. This role also involves mentoring junior team members, staying current with search engine algorithm updates, and recommending data-driven improvements for clients across diverse industries.
Qualifications
- Strong expertise in keyword research and on-page SEO, with the ability to build targeted, high-impact optimization strategies.
- Proficiency in conducting detailed SEO audits, identifying technical and content issues, and implementing effective solutions.
- Hands-on experience with link building, including outreach, backlink analysis, and maintaining high-quality, ethical link profiles.
- Advanced skills in web analytics, using tools such as Google Analytics, Google Search Console, and other SEO platforms to track performance and derive insights.
- Solid understanding of technical SEO (site architecture, page speed, mobile optimization, schema markup) and best practices for modern search engines.
- Experience managing SEO for multiple clients or complex websites, preferably in an agency or fast-paced digital environment.
- Strong analytical, problem-solving, and reporting skills, with the ability to communicate findings clearly to internal teams and clients.
- Collaborative mindset with the ability to work closely with content, design, and paid media teams to align SEO with broader digital strategies.
- Familiarity with popular SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming
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