XTEN-AV
Website:
xtenav.com
Job details:
Department: Marketing / Digital Marketing
Location: [Noida Onsite]
Experience Required: 8- 10+ Years
Employment Type: Full-Time
About XTEN-AV
XTEN-AV is an AI-powered cloud SaaS platform that revolutionizes the professional audiovisual (AV) system design, proposal, and project management landscape. Our patented platform (featuring tools like X-DRAW, X-DOC, X-PRO, and our AI assistant XAVIA) replaces manual, legacy workflows with automated diagramming, real-time analytics, and AI-driven workflow engines.
About the Role
We are looking for a seasoned SEO Lead with 8 to 10+ years of experience to own and scale our organic search strategy across traditional SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization). This role is responsible for driving qualified organic traffic and lead generation, leading a cross-functional team, and ensuring our digital presence performs well not just on Google, but across AI-driven search and answer surfaces (ChatGPT, Perplexity, Google AI Overviews, Gemini, etc.).
The ideal candidate is a hands-on strategist and executor who can audit, plan, and drive execution while also mentoring a team of SEO specialists, content writers, and designers. This role owns growth across Organic, Social, Referral, and LLM/AI-driven traffic channels, with strong working knowledge of CRO and Social Media to ensure traffic translates into engagement and qualified leads.
Preferred Industry Background: AV and SaaS
Key Responsibilities
Strategy & Planning
● Develop and own the end-to-end SEO/AEO/GEO/AIO strategy aligned with business and lead-generation goals.
● Own performance and growth strategy across Organic Search, Social, Referral, and LLM/AI-driven traffic channels — not SEO in isolation.
● Conduct comprehensive website audits (technical, on-page, off-page, backlinks outreach, content, and AI-readiness) and build actionable roadmaps.
● Define KPIs, set targets, and report on traffic quality, channel-wise performance, and lead generation metrics.
● Stay ahead of algorithm updates, AI search behavior changes, and evolving search engine/LLM ranking factors.
CRO & Social Media
● Apply CRO principles across landing pages and key organic entry points to improve on-site engagement and lead conversion, working closely with design and product teams.
● Guide organic social media strategy and its role in amplifying content reach, referral traffic, and brand visibility — coordinating with the social/community team where applicable.
● Monitor referral traffic sources (partnerships, PR, communities, third-party platforms) and identify opportunities to grow this channel.
Technical SEO
● Lead technical SEO audits and fixes: crawlability, indexation, site architecture, Core Web Vitals, page speed, mobile-friendliness, structured data/schema markup, canonicalization, and XML sitemaps.
● Manage on-page SEO: meta data, internal linking, content optimization, header structure, and keyword mapping.
● Own off-page SEO: link building strategy, digital PR, guest posting, and authority-building outreach.
● Optimize content and site structure for AI/LLM citation and visibility (AEO/GEO), including structured, extractable, and entity-rich content formats.
Lead Generation
● Drive organic strategies specifically focused on generating qualified leads, not just traffic.
● Work closely with conversion rate optimization (CRO) and landing page strategy to improve lead quality and volume.
● Analyze the full funnel from organic visibility to lead conversion.
Tools & Analytics
● Hands-on expertise in GA4, Google Tag Manager (GTM), Google Search Console, SEMrush, Ahrefs, Hotjar, Clarity, Google Looker Studio, Surfer SEO, Clearscope, Frase, and AI-visibility trackers
● Manage and optimize the website on WordPress CMS, including plugin management, site health, and CMS-level SEO configurations.
● Build dashboards and reports to track performance and communicate insights to leadership.
Team Leadership
● Lead, mentor, and manage a team including SEO executives/specialists, content writers, and a graphic designer.
● Set individual and team goals, review performance, and build SEO/content capability within the team.
● Own resource planning and task allocation across SEO, content, and design workflows.
Collaboration & Communication
● Collaborate closely with content, design, product, web development, and paid marketing teams to ensure unified strategy execution.
● Communicate SEO strategy, performance, and roadmaps clearly to non-technical stakeholders and leadership.
● Coordinate with developers/engineering teams for technical SEO implementation.
Required Skills & Experience
● 10+ years of hands-on experience in SEO, with demonstrated exposure to AEO, GEO, and AIO practices.
● Proven track record of driving organic lead generation (not just traffic/rankings) across Organic, Social, Referral, and LLM/AI traffic channels.
● Strong technical SEO skills (site audits, schema, Core Web Vitals, crawl/index management).
● Good working knowledge of CRO (Conversion Rate Optimization): landing page optimization, funnel analysis, A/B testing fundamentals.
● Good working knowledge of Social Media organic strategy, content distribution, and its impact on referral/brand traffic.
● Proficiency in GA4, GTM, Google Search Console, SEMrush, Ahrefs.
● Working knowledge of WordPress CMS management.
● Experience managing on-page and off-page SEO programs end-to-end.
● Experience leading a multi-disciplinary team (SEO, content, design).
● Excellent written and verbal communication skills.
● Strong cross-functional collaboration and stakeholder management skills.
● Prior experience in the SaaS industry strongly preferred.
Qualifications
● Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
● SEO/Digital Marketing certifications (Google, HubSpot, SEMrush Academy) are a plus.
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