Website:
techsystems.co.in
Job details:
Key Responsibilities
- Develop and execute product marketing strategies for the Baby Clothing category.
- Lead new product launches, from positioning and messaging to go-to-market execution.
- Understand consumer needs, market trends, competitor activity, and category opportunities.
- Develop clear product positioning, USPs, messaging, and marketing campaigns.
- Work closely with product and merchandising teams on assortment and portfolio planning.
- Collaborate with sourcing and product development teams to align products with market demand.
- Drive category growth through e-commerce, D2C, marketplaces, and modern retail channels.
- Analyze sales, consumer insights, and market data to identify growth opportunities.
- Coordinate with creative and marketing teams for campaigns, product communication, and brand assets.
- Monitor product performance and recommend improvements based on market feedback and sales data.
- Build and maintain strong cross-functional relationships across teams.
Key Requirements
- 5–6 years of Product Marketing experience.
- Minimum 2–3 years of relevant experience in:
- Baby Clothing
- Kidswear
- Children's Apparel
- Infant Products
- Fashion & Apparel
- Strong understanding of consumer behavior, product positioning, category management, and market trends.
- Proven experience in product launches and managing apparel/product portfolios.
- Strong analytical, leadership, communication, and presentation skills.
- Excellent cross-functional collaboration and stakeholder management abilities.
- Experience working with D2C brands, e-commerce, marketplaces, or modern retail will be preferred.
Preferred Industries
Baby Clothing | Kidswear | Children's Apparel | Infant Products | Fashion & Apparel | D2C / E-commerce Brands
Ideal Candidate Profile
Product Marketing + Apparel/Kidswear Experience + Product Launches + Category Growth + E-commerce/D2C Exposure.
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