Website:
opvia.in
Job details:
Role: Senior Performance Marketing Manager (Full-Funnel)
Location: Kolkata (On-site)
Employment Type: Full-Time
Experience: 4–8 Years
About the Role
We are looking for a Senior Performance Marketing Manager to own the complete performance marketing function across multiple client accounts. This role requires someone who understands the entire customer journey from awareness to conversion and can improve campaign performance by optimizing ads, landing pages, funnels, and conversion strategies.
You will work with both Lead Generation and E-commerce clients, driving measurable growth through data-driven marketing and continuous optimization.
Key Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, Google Shopping, and Merchant Center.
- Manage end-to-end campaign strategy, including budgets, bidding, audience targeting, and ad creatives.
- Optimize the complete marketing funnel by improving landing pages, lead forms, checkout flows, and conversion rates.
- Monitor campaign performance and optimize KPIs such as ROAS, CPA, CPL, CTR, and Revenue.
- Manage Google Merchant Center, product feeds, Shopping campaigns, and policy compliance.
- Conduct A/B testing for creatives, audiences, landing pages, and offers to improve performance.
- Analyze campaign data using GA4, Google Tag Manager, Looker Studio, and reporting tools.
- Collaborate with design, content, and development teams to improve customer acquisition and conversion.
- Build SOPs, reporting frameworks, and best practices for paid media operations.
- Mentor junior performance marketers and support team growth.
Requirements
- 4–8 years of experience in Performance Marketing or Paid Media.
- Proven expertise in Google Ads, Meta Ads, Google Shopping, and Merchant Center.
- Experience managing Lead Generation and E-commerce campaigns.
- Strong understanding of Full-Funnel Marketing, customer journey mapping, and Conversion Rate Optimization (CRO).
- Hands-on experience with GA4, Google Tag Manager, Meta Pixel, Conversion API (CAPI), and Looker Studio.
- Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
- Experience managing multiple client accounts in an agency or fast-paced environment.
- Excellent communication, stakeholder management, and leadership skills.
Top Skills
- Google Ads & Meta Ads (End-to-End Campaign Management)
- Performance Marketing (ROAS, CPA, CPL & Revenue Optimization)
- Google Merchant Center & Shopping Campaigns
- Conversion Tracking (GA4, Google Tag Manager, Meta Pixel & CAPI)
- Campaign Analytics & Reporting (GA4 & Looker Studio)
- Full-Funnel Marketing Strategy (TOF, MOF, BOF)
- Landing Page Optimization & Conversion Rate Optimization (CRO)
- A/B Testing & Experimentation
- Agency / Multi-Client Account Management
- Team Leadership & Mentoring
Bonus Skills
- Shopify or WooCommerce
- HubSpot or CRM platforms
- Hotjar or Microsoft Clarity
- Performance Max (PMax)
- SQL or Excel for marketing analytics
- AI tools like ChatGPT for campaign optimization
Why Join Us
- Own high-budget campaigns with measurable business impact.
- Work across diverse industries, including Lead Generation and E-commerce.
- High ownership with opportunities to shape paid media strategy.
- Fast-paced, collaborative environment focused on innovation and growth.
- Clear progression into a Performance Marketing Lead or Head of Growth role.
Click on Apply to know more.