TopUni Network
Website:
topuninetwork.com
Job details:
Company Description TopUni Network is India’s leading education event platform, helping students make informed decisions about their higher education journeys. The organization connects students with top universities, enabling direct interactions with representatives and access to transparent guidance. Through curated events and digital experiences, students can explore a wide range of programs and discover pathways that match their aspirations. TopUni Network is driven by the belief that every student should have access to quality education tailored to their interests and goals, and works to create impactful opportunities for academic discovery and success.
Role Description The Digital Marketing Manager will oversee end-to-end digital marketing initiatives to increase brand awareness, drive event participation, and generate qualified leads for university partners. This full-time, on-site role is based in the Greater Kolkata Area and involves planning, executing, and optimizing multi-channel campaigns across social media, search, email, and display. Day-to-day responsibilities include managing social media accounts, creating and scheduling content, tracking campaign performance using web analytics tools, and implementing strategies to improve engagement and conversions. The role also includes coordinating with internal teams to align marketing efforts with event calendars, segmenting audiences, managing marketing budgets, and reporting on key metrics and insights. The Digital Marketing Manager will continuously test new tactics, stay updated on industry trends, and ensure a consistent, student-centric brand voice across all digital touchpoints.
Qualifications
- Strong Digital Marketing and general Marketing skills, with experience designing and executing multi-channel campaigns.
- Proficiency in Social Media Marketing across major platforms, including content planning, audience engagement, and community management.
- Experience in Lead Generation, including funnel design, nurturing strategies, and conversion optimization for events or education services.
- Ability to use Web Analytics tools (e.g., Google Analytics or similar) to track performance, generate insights, and inform data-driven decisions.
- Solid understanding of SEO/SEM, email marketing, and basic marketing automation tools is highly beneficial.
- Strong analytical, communication, and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Demonstrated experience in education, events, or related sectors is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
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