98thPercentile
Website:
98thpercentile.com
Job details:
Sr. Marketing Manager – Performance & Growth
Target Audience / Region: US Market
Location: Remote
Work Schedule: 6 Days / Week (US Timezone Overlap Required)
Experience: 4+ Years (Startup or Ad Agency Background Preferred)
Compensation: Up to 25LPA [ Negotiable]
About the Role
We are looking for an ambitious, data-driven, and hands-on Sr. Marketing Manager to take high-accountability ownership of our performance marketing engine in an Individual Contributor (IC) role within our pre-existing growth team. You will be directly responsible for planning, executing, and scaling acquisition channels to drive revenue and market expansion across the US market.
We are specifically seeking a 98th percentile performer with a background in fast-paced startups or ad agencies - someone who thrives in high-pressure environments, possesses deep multi-channel expertise, and translates raw data into aggressive business growth.
A Note on Culture: This is not a role for someone looking for easy work or a steady-state maintenance job. We expect extreme ownership, high speed, and complete accountability. Your daily efforts will directly hit core business metrics and P&L outcomes.
Key Responsibilities
Hands-on Paid Acquisition (IC Role): Directly execute, manage, and scale performance campaigns targeting US audiences across Meta, Google Ads, TikTok, Snapchat, Programmatic (DSP/SSP), and Influencer networks.
New Growth Initiatives: Continuously test, validate, and scale new acquisition channels, experimental levers, and programmatic media to keep acquisition diversified and unit economics healthy.
Media Planning & Budget Ownership: Build, manage, and optimize performance budgets to maximize ROI/ROAS, maintaining a tight grasp on CAC and LTV metrics.
Data, Analytics & Insights: Deep-dive number crunching, attribution modelling, and campaign diagnostics to deliver actionable, revenue-focused insights.
End-to-End Cross-Functional Execution: Collaborate cross-functionally across engineering, design, sales, and product to conceptualize ad hooks, build high-converting landing pages, and optimize the entire conversion funnel.
Direct Leadership Exposure: Work closely with the CEO, Head of Growth, and cross-department leaders to align performance marketing with broader business strategy and revenue targets.
What We Are Looking For
Background & Track Record: 4+ years of hands-on performance marketing experience - prior experience in fast-paced startups or top-tier ad agencies is strongly preferred.
Core Skillset: Deep, hands-on expertise in Meta, Google, TikTok, Snapchat, Programmatic media, and Influencer marketing, along with a proven track record of launching new growth initiatives.
Quantitative Fluency: Master at media planning, funnel diagnostics, unit economics, and data-driven insights generation.
High Ownership & Grit: Absolute accountability over targets. You thrive under pressure, act like an owner, and take pride in directly moving P&L numbers.
Cross-Functional Rigor: Comfortable wearing multiple hats - from conceptualizing ad copy to working with developers on tracking setup and coordinating with sales on lead quality feedback.
Work Culture & Expectations
Work Setup: 100% Remote flexibility.
Timezone: Full commitment to US timezone stretch hours for real-time campaign optimization and execution.
Why Join Us?
Work with Industry Leaders: Learn directly from seasoned growth operators and work closely with the CEO and Head of Growth.
Accelerated Learning & Career Trajectory: Master cutting-edge growth marketing frameworks in a high-octane environment.
Witness Personal Growth with Company Growth: See the direct ROI of your efforts as your impact translates into company scale and personal advancement.
Cross-Team Exposure: Gain end-to-end operational visibility across conceptualization, engineering, design, sales, and executive management
Click on Apply to know more.