Deeceeline
Website:
deeceeline.com
Job details:
About the Company
Deeceeline is an Ed-Tech firm working in the field of commerce, digitalising educational content and taking it to students in a concise and simplified manner. We aim to provide our students with the best quality education and have proudly mentored more than 3.5 Million Students across platforms. Our team consists of young people who are dedicated and innovative to solve the most unexpected problems and to create impact in the education space. Our fast-paced culture is a great fit for anyone who is looking to make a mark through their work and create social impact for students while working with a high-calibre team.
About the Role
Job Title : Marketing Manager
Job Location : Noida ( Delhi NCR)
Position Type : Full-Time
Responsibilities
- Develop and execute the overall marketing strategy across K-12 Commerce, CUET Commerce, and Professional Courses.
- Build and manage monthly and quarterly marketing plans, campaign calendars, and channel-wise execution plans.
- Own the company's presence across platforms including Instagram, YouTube, LinkedIn, Facebook, WhatsApp, Telegram, and other relevant channels.
- Work closely with faculty and the video/content team to convert educational expertise into high-performing marketing content.
- Develop content pillars, identify high-demand topics, and build a structured content distribution and repurposing system across formats.
- Plan and execute organic marketing campaigns around admissions, examinations, results, launches, festivals, and key educational milestones.
- Design, launch, monitor, and optimise lead-generation campaigns aimed at acquiring qualified student leads.
- Own the strategic planning and performance tracking of paid campaigns across Meta, Google, YouTube, and other relevant platforms, with internal or external execution support as required.
- Build lead-generation mechanisms including webinars, free classes, lead magnets, landing pages, offers, and other student acquisition initiatives.
- Work closely with the Sales team to improve lead quality, marketing-to-sales handover, lead nurturing, and conversion.
- Develop and manage WhatsApp/community marketing initiatives to build an engaged and owned student audience.
- Use CRM and marketing automation tools to support segmentation, lead nurturing, campaign communication, and source attribution.
- Analyse marketing performance using metrics such as reach, engagement, leads, CPL, CPQL, CAC, conversion rate, ROAS, and marketing-attributed revenue.
- Build regular marketing dashboards and reports and use data insights to continuously improve campaigns and channel performance.
- Build strategic collaborations with schools, educational institutions, student communities, creators, and other relevant partners to enhance company reach.
- Represent the company professionally in partnership discussions and negotiations.
- Operate with high autonomy to establish marketing processes, systems, calendars, reporting mechanisms, and standard operating practices from the ground up.
- Coordinate and manage external agencies, freelancers, vendors, and other marketing partners wherever required.
- Play a pivotal role in hiring, training, and building the future marketing team as the organisation scales.
Required Skills
- 3+ years of proven experience in Digital Marketing, Growth Marketing, Performance Marketing, Content Marketing, or a closely related role.
- Experience in building and executing marketing campaigns with measurable lead-generation or customer-acquisition outcomes.
- Experience in EdTech, education, consumer internet, or a fast-paced startup environment will be preferred.
- Strong understanding of social media, content marketing, organic growth, paid acquisition, and digital marketing funnels.
- Hands-on understanding of performance marketing metrics including CPL, CAC, ROAS, conversion rate, and revenue attribution.
- Strong analytical ability with the capability to interpret marketing data and convert insights into actionable decisions.
- Experience with CRM, marketing automation, WhatsApp marketing, and tools such as Zoho will be an advantage.
- Strong creative instincts with the ability to develop compelling campaigns, messaging, content ideas, and student-focused communication.
- Excellent communication, coordination, and organisational skills.
- Highly self-driven, solution-oriented, entrepreneurial, and comfortable taking end-to-end ownership.
- Ability to work independently while collaborating closely with the Founder/CEO, faculty, sales, operations, and creative teams.
- A genuine passion for education and building community-driven growth initiatives.
Pay range and compensation package
- Competitive salary as per industry standards.
- A high-ownership, high-impact role from Day 1.
- Direct involvement in shaping the brand's identity, marketing strategy, and market presence.
- Opportunity to build the marketing function and systems from the ground up.
- Creative freedom with an open platform for ideas, experimentation, and execution.
- Fast-track career growth with opportunities to lead the marketing vertical as the organisation scales.
- Collaborative work culture with the founding team and cross-functional exposure.
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