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Company Description ADVANCED NEURODIAGNOSTIC CENTRE PRIVATE LIMITED is a hospital and health care organization based in Patna, Bihar, India, serving patients from its facility at Kavi Raman Path, Nageshwar Colony, B.R Patna – 800001. The center focuses on delivering specialized neurodiagnostic services and high-quality clinical care. As part of the regional healthcare ecosystem, it supports patients, families, and referring clinicians with advanced diagnostic capabilities. The organization offers opportunities for healthcare and administrative professionals to contribute to patient-focused services in a growing medical setting.
Role Description The Senior Marketing Manager is a full-time, on-site role based in Patna, responsible for leading marketing initiatives that strengthen the center’s brand and patient outreach. This role involves developing and executing marketing strategies, planning campaigns, and managing both online and offline promotional activities to increase awareness of neurodiagnostic services along with other specialities. The Senior Marketing Manager will analyze market trends, monitor performance metrics, manage budgets, and coordinate with clinical and administrative teams to ensure accurate and ethical representation of services. Daily tasks include content planning, supervising marketing materials, maintaining relationships with external vendors and partners, and supporting patient education and engagement programs. The role also includes mentoring junior marketing staff and ensuring all activities align with healthcare regulations and organizational goals.
Qualifications
- Proven experience in healthcare or service-sector marketing, including strategy development, campaign management, and brand positioning.
- Strong skills in digital and traditional marketing channels, such as social media management, website content oversight, print collateral, and event marketing.
- Demonstrated ability to conduct market research, analyze data, interpret performance metrics, and use insights to refine marketing plans.
- Excellent written and verbal communication skills, with the ability to create clear, accurate, and patient-friendly messaging.
- Experience leading teams or projects, including mentoring staff, collaborating across departments, and managing external agencies or vendors.
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
- Strong organizational and time-management abilities, with attention to detail and capacity to handle multiple initiatives simultaneously.
- Familiarity with healthcare marketing ethics, regulatory considerations, and sensitivity to patient privacy and diversity.
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