Shankar jyoti netralaya
Seniority: Director
Job details:
Company Description Shankar Jyoti Netralaya is an eye care center dedicated to providing comprehensive ophthalmology services to the local community. Based in Patna, the organization focuses on quality clinical care, patient education, and accessible treatments. The team includes experienced eye care professionals committed to improving patient outcomes and enhancing vision health. As the center grows, it is investing in modern facilities, outreach initiatives, and professional management to better serve patients and their families.
Role Description The Marketing Director is a full-time, on-site role based in Patna, responsible for leading all marketing and outreach activities for Shankar Jyoti Netralaya. This role involves developing and executing marketing plans to increase patient footfall, enhance brand visibility, and support the center’s strategic growth. Day-to-day responsibilities include planning and managing campaigns, overseeing digital and offline marketing channels, coordinating with clinical and administrative teams, and monitoring performance metrics. The Marketing Director will conduct market research, analyze local trends, and identify opportunities for patient engagement, partnerships, and community programs. The role also includes managing budgets, guiding marketing staff or external agencies, and ensuring consistent, patient-focused messaging across all communications.
Qualifications
- Candidates should possess strong Market Planning and Marketing skills to design and implement effective promotional strategies.
- Candidates should possess Marketing Management skills to oversee campaigns, budgets, and marketing operations.
- Candidates should possess Market Research skills to analyze patient demographics, local competition, and healthcare trends.
- Candidates should possess Sales and marketing-related skills to drive patient acquisition and support referral networks.
- Relevant experience in healthcare or service-based industries is beneficial, especially in eye care or hospital marketing.
- Strong communication, leadership, and stakeholder management abilities, with a focus on ethical, patient-centered promotion.
- Proficiency in digital marketing tools, local outreach tactics, and basic analytics for measuring campaign effectiveness.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field is preferred.
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