Kunal Rawal
Website:
kunalrawalofficial.com
Job details:
Company Description Kunal Rawal is an eponymous luxury occasion-wear label that introduces a distinctive design aesthetic for modern menswear. Founded by one of India’s youngest couturiers, the brand has spent over 15 years blending traditional Indian craftsmanship with a contemporary, fashion-forward perspective. Drawing from India’s diverse cultural and design heritage, the label focuses on creating timeless pieces that serve as wardrobe staples for discerning clients. Each collection aims to push the boundaries of couture, turning garments into wearable art through innovative techniques, textures, patterns, and silhouettes. The brand emphasizes high wearability and versatility, offering designs that are both statement-making and refined.
Role Description The Senior Marketing Manager role is a full-time, on-site position based in New Delhi. This role is responsible for leading the overall marketing strategy, including brand positioning, campaign planning, and performance tracking across digital and offline channels. Day-to-day responsibilities include managing seasonal and collection launches, coordinating closely with design, sales, and merchandising teams, and ensuring consistent brand storytelling across all touchpoints. The Senior Marketing Manager will oversee content creation, PR and influencer collaborations, event and trunk show marketing, and customer engagement initiatives. This role also involves analyzing market trends, monitoring competitor activities, managing budgets, guiding a small marketing team, and reporting key metrics to leadership.
Qualifications
- Brand and marketing strategy: proven experience in luxury or fashion marketing, with strengths in brand positioning, campaign planning, and go-to-market strategies.
- Digital and social media marketing: expertise in social platforms, performance marketing, content planning, and analytics-driven optimization.
- Communication and storytelling: strong written and verbal communication skills, with the ability to craft compelling narratives and oversee high-quality visual and copy content.
- Leadership and collaboration: experience leading or mentoring teams, working cross-functionally, and managing agencies or external partners.
- Data and market insight: ability to interpret marketing metrics, consumer insights, and market trends to inform decision-making and growth opportunities.
- Project and event management: experience planning and executing launches, events, collaborations, and in-store initiatives within tight timelines.
- Background and education: bachelor’s degree in Marketing, Business, Communications, Fashion Management, or a related field; an advanced degree or specialized fashion business training is an advantage.
- Industry and cultural fit: prior work in luxury, fashion, or lifestyle brands; strong appreciation for Indian design, craftsmanship, and contemporary menswear; willingness to work on-site in Mumbai.
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